Clarins: Responsible development

In light of current economic, social and environmental concerns and true to its motto “do more, do better and enjoy doing so”, the Clarins Group is strengthening its commitment to a better world and is today formalising its Responsible Development approach in ten points.

1. Create formulas that are safer than ever.

The Clarins Group’s priorities are product safety and efficacy, rigorous procedures and traceability that goes beyond regulatory restrictions. Attesting to this commitment, its Laboratories were the first in the cosmetics industry to receive GLP “Good Laboratory Practice” certification.

2. Conceive environmentally friendly formulas.

A rigorous ingredients policy gives priority – conserving the same efficacy and sensory effect – to plant-based raw ingredients, organically farmed ingredients, locally grown plants and, when they come from far away, fair trade plants.

3. Help to protect biodiversity.

Following on from partnerships with Pro-Natura in Brazil and Alp Action in Europe, the Clarins Group supports the Herboretum in Saint-Ay and the Bastide du Parfumeur in Grasse. It is also involved in preserving botanical heritage and raising the public’s awareness of the richness of biodiversity.

The Clarins brand has created the ClarinsMen Environment Award: the first prize winner, Jean-Pierre Nicolas, recreates pharmacopoeias all across the world and was rewarded for his exceptional work as an ethnobotanist and his desire to save plants in order to save lives.

For their part, the Group’s Perfume brands encourage the rehabilitation of plant crops used in their compositions and honouring the expertise of local communities.

4. Design products and POS with as low an environmental impact as possible.

Reducing weight and volume, choosing recycled and recyclable materials, raising awareness concerning their reuse, researching new printing techniques and new display and communication means.

Eco-design thinking is incorporated into the approach adopted by all of the teams involved in development (marketing, purchasing, merchandising, creative studios, etc.).

5. Encourage innovation.

A forerunner in the areas of both beauty and fragrance, the Clarins Group encourages innovation, as illustrated in its partnership with Bertrand Piccard’s Solar Impulse project: enabling a plane to fly on solar energy alone, both night and day.

6. Reduce greenhouse gas emissions and optimise the use of natural resources.

Following the Carbon Assessment carried out on all the Group’s French sites, the aim is to reduce greenhouse gas emissions by 20 per cent by the end of 2011.

Indicators have been set to reduce the impact of packaging items and transport, reduce air freight, limit employee travel in favour of video conferences, promote renewable energy, encourage high-performance equipment for lighting and heating, reduce water usage and improve the quality of recovered water, etc.

7. Limit unnecessary production and improve the supply chain.

Adjusting stock levels and sales forecasts, reducing returns and disposals, finding sources of savings, redesigning the procedures and functioning of the logistics flows : these are all economic and environmental imperatives at the heart of the Group’s concerns.

8. Raise awareness concerning Responsible Development values.

A sustainable development training programme is in place and dedicated information is available on the intranet site for staff. A film on the values of the Clarins brand has been made for journalists and an ethics charter defined for suppliers. Presentations are given on a regular basis by the Responsible Development department to raise awareness amongst all the Group’s partners in France, along with the subsidiaries, who have each designated a Responsible Development Coordinator.

9. Support members of staff and encourage their development within the Group.

Human resources management is a priority for the Clarins Group. An integration seminar allows each new employee to discover the Group’s values. An ambitious training policy, structured within a corporate university, promotes skills development. Mobility between brands and countries along with diversity, respecting all differences and sensibilities, are encouraged. Ongoing internal communication fosters listening to others and recognition of one’s work, which boosts team spirit and motivation.

10. Establish itself as an exemplary socially responsible company.

The Clarins Group supports medical research with the Fondation Arthritis and various Associations including Etincelle and La Vie de plus Belle, which provide beauty care for women suffering from cancer. For 12 years in France and now in 11 further countries, the Clarins Award is given to women who devote their energy to improving the lives of children in difficulty. 50 Dynamic Women have already been rewarded. A huge chain of solidarity has thus been created by Clarins, a truly socially responsible company on a global scale.

When you’re in your…30s


1. Beauty means sleep. Try to go to bed at a regular time, avoid stimulants like coffee after midday and keep your bedroom well-ventilated and cool. If you’re feeling particularly tired, go to bed as soon as your eyes start to close.

2. Radiance comes from our diet. Eat a balanced diet that is high in vitamin-rich fruit and vegetables and avoid soft drinks. Keep to three regular meals a day and don’t snack if you can help it.

3. Do you like sports? Good. Physical exercise keeps you fit and healthy. If you don’t like sports, try walking yoga, weight-training or dancing.

4. Wellbeing is about the air you breathe. Smoke less or even better, stop smoking. You’ll see visible beauty benefits in just a few days and the benefits to your health are obvious.

5. A good mood starts with a smile. Smile and people will smile back.

6. Combat pollution. However, Clarins can help protect you: all of our day creams contain Clarins Anti-Pollution Complex.

7. Long live the PC and mobile phone. However, the artificial electromagnetic waves they generate speed up skin ageing. Rather than live without them, use Expertise 3P the new protective beauty product and a worldwide first from Clarins. A mist with multiple benefits to apply over all day care products, or make-up, which effectively protects skin against all types of modern day pollution.

8. Know your skin. If you are not sure of your skin type, visit this page.

9. Why use a night cream? To help the skin recover from daytime aggressions, night creams should be used at night, when skin is most receptive to beneficial active ingredients so you can wake up with a radiant and beautiful complexion. Clarins textures are so lightweight, you don’t know they’re there…apart from the wonderful feeling of wellbeing they bring.

10. Thinking of having a baby? Then think about preparing your skin. It will soon be subject to significant stretching. Reinforce its resistance with Clarins Stretch Mark Control.

11. Do you like the sun? Be careful…the sun is the primary factor responsible for skin ageing. As soon as the Summer sun appears, use sun protection whether you’re in city or on the beach. And don’t forget your hands. We recommend: UV PLUS Protective Day Screen SPF 40, Clarins Sun Care range with Phyto-SunActyl 2.

Clarins is available at selected beauty therapy salons, pharmacies and department stores.