As Big Little Lies returns to our screens, we talk with star of the show and Storyteller-in-Chief for Elizabeth Arden, Reese Witherspoon, about her love affair with beauty.
Between writing, acting, producing, advocating for womenâs rights and raising a family itâs hard to believe that award-winning actress Reese Witherspoon has time to work in close union with one of the worldâs most successful beauty houses, Elizabeth Arden. But Witherspoon is the epitome of the modern woman, busy proving you can be a mum, have an ever-burgeoning career and follow your passions. Besides, Witherspoon explains that she has always had a bit of a love affair with beauty. âI have a long experience of just loving beauty,â she says. âI love make-up, I love skincare, I love all things beauty.â
She can pinpoint when her love of all things beauty blossomed â it was back in Nashville, Tennessee as a young girl who would sit and admire her grandmotherâs own relationship with beauty. âI spent a lot of time with her because my mother worked and I would just watch her beauty routine.â Witherspoon recalls going with her grandmother each Tuesday to get her hair done and then each Friday to get her nails done. âI would go with her and Iâd watch all these women discussing world issues and things that were happening in their community,â she says. âI saw it as this great experience of women sharing their lives with one another.â
Reese’s Entrepreneurial Spirit
Having such an affinity with the beauty realm, itâs surely a given that Witherspoon would eventually take on a more hands-on role within the beauty world. And while Witherspoon has had the opportunity to work with various brands over the years, there was something about the entrepreneurial spirit of founder Elizabeth Arden that really resonated with the actress. âI really love the story of how Elizabeth Arden started her company,â says Witherspoon. âHer entrepreneurial spirit and her advocacy for women to be their best selves and feel their best through beauty by creating products that make women feel beautiful â it really drew me to the brand.â
Witherspoon says her role as Elizabeth Ardenâs Storyteller-in-Chief sees her not only talking about some of the brandâs most iconic and loved products but creating a community around stories. âWomen love to talk about beauty and share beauty tips and I think exploring the relationship that women have with products through storytelling is really how I define my role with Elizabeth Arden.â Witherspoon is no stranger to advocacy â recently she spearheaded Hollywoodâs Timeâs Up movement to end sexual harassment â therefore itâs understandable that she felt a connection with the original Elizabeth Ardenâs own involvement in advocating for womenâs rights.
More Than Skin Deep
Any lipstick enthusiast knows that the perfect lip colour has the power to uplift and instil confidence. It was with this in mind that back in 1912 a young Elizabeth Arden marched down New Yorkâs 5th Avenue, alongside the suffragettes. As a symbol of strength and solidarity, Arden handed red lipstick to each of the suffragettes marching to win the vote. Fast forward to 2018 and it was this historic event that inspired Elizabeth Ardenâs âMarch Onâ campaign that Witherspoon has been heavily involved with in her role as Storyteller-in-Chief.
This year, Elizabeth Arden brought the next phase of the philanthropic campaign to life with âMarch On Pinkâ. The beauty house launched a limited-edition lipstick with 100 per cent of the proceeds donated to the United Nations Entity for Gender Equality and the Empowerment of Women (known as âUN Womenâ). In addition, Elizabeth Arden pledged US$1 million to support the UN Womenâs work around the globe. âItâs an incredible time to be a woman. The work weâre doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,â said Witherspoon when the announcement was made.
âIâm in this for all women âfor my daughter, my mother, and all the amazing women in my life.â Last year Witherspoon had the opportunity to speak at the United Nations on International Womenâs Day as part of her work for the brandâs March On campaign. âIt was a really big moment last year to go to the UN and sit with so many amazing women from around the world talking about gender equality, the importance of advocacy for womenâs rights worldwide, and the importance of education,â she says. âThese women come together to help lift each other up, and it was an incredible moment when Elizabeth Arden donated US$1 million to the UN Women to help advocate for those causes and to help have that discussion.â
Witherspoon admits thereâs still plenty of work to be done as far as womenâs rights are concerned. Fortunately, she says, UN Women is currently working to gather crucial data around womenâs biggest concerns. âWe need to know how much money women are making, what their level of education is, how they feel about motherhood, their ability to get a job or ability to take care of themselves and their family,â she says. âOnce we have all that data thatâs a great starting place to advocate for what people need within their own communities. Right now theyâre doing that critical work which will establish a base from which a lot of action can be taken.â
So can we make the world a better place for all women through the power of lipstick? Witherspoon believes so. âAs our world gets smaller and smaller through our connections with social media, I think itâs so important to advocate for womenâs rights â whether it be financial or educational, itâs a great opportunity to further the evolution of the women,â she says. And as more of us look to spend our money with brands that align with our own values and beliefs, itâs likely Elizabeth Arden and Witherspoon are onto something. âI always look for products that have a positive impact on the world and I think itâs really great to know when youâre buying a product that itâs going towards something really valuable and something that makes an impact.â
Reese Witherspoon’s Beauty Must-Haves
âI wear a lot of make-up at work. Itâs really important that I cleanse my skin twice a day, so I take off my make-up with coconut oil or a soothing gentle make-up remover,â Witherspoon says. As for her wellbeing tips, she says nothing replaces great sleep. âI notice such a big difference on camera when Iâve slept well. I definitely go to bed early when I know Iâm on camera the next day. I drink a lot of water. If I have breakouts I drink a lot of green juice and chlorophyll. It really helps my skin clear up.â Take a look at Reese Witherspoon’s current beauty routine below.