Award-winning actress, Reese Witherspoon has been announced as Elizabeth Arden’s new Storyteller-in-Chief. According to the New York-based beauty house, Witherspoon’s role will be a multi-faceted one, with the much-loved actress fronting advertising campaigns and using her social media channels to share untold stories about herself and Elizabeth Arden.
“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honour to carry on her legacy and be part of such an iconic company that is committed to serving women,” she added. “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”