Iconic beauty brand Elizabeth Arden has launched a campaign supporting women’s rights. Called March On, the campaign features a limited edition lipstick in the brand’s signature Red Door Red shade, signed by Reese Witherspoon. 100% of the proceeds will be donated to United Nations organisation UN Women, which is committed to achieving gender equality and empowering women around the world. Additionally, Elizabeth Arden has pledged to donate $1 million to UN Women.
An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching in New York in 1912. Wearing red lipstick became a symbol of the women’s movement and remains an icon of female power to this day. “Founded by a woman dedicated to helping women, we are inspired by our history to help change the future”, explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “March On honours this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential.” She added that: “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”
As Elizabeth Arden’s Storyteller-in-Chief, Reese Witherspoon promotes women’s rights and highlights the global needs for gender equality. “There is real strength and camaraderie in March On and the feeling that we are in this together”, the Big Little Lies star says. “By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better. I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”
UN Women OIC Head of Strategic Private Sector Partnerships, Tunay Firat, applauds the March On campaign. “A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality.” Firat added that: “The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”
The March On Beautiful Color Lipstick in Red Door Red is available for $51 at Elizabeth Arden counters nationwide.