MiNDFOOD Promotion
Nespresso has a new partnership with New Zealand Post. By using a specially designed recycling bag, consumers can drop their used aluminium capsuled into any New Zealand post PostShop, in more than 27- locations across the country.
Capsules are sent to a specialist plant where the coffee grounds are separated for composting and the aluminium is recycled.
Nespresso is one of the only companies to use aluminium pods – an infinitely recyclable material.
“The challenge we face is that there are some products that New Zealand’s kerbside recycling collection systems cannot accept, which is why since 2011 – when we opened our first Boutique in New Zealand – we have operated a dedicated recycling program. Since then, we have been continuously looking for ways to make it easier for our consumers to recycle, as their participation is essential to make our recycling efforts a success.”
“The bag has been specifically designed to be carried in New Zealand Post’s national network and is a significant step for us to provide more accessibility to recycling for our consumers,” he said.
Customers can purchase bags at a cost of $1.50 from any Nespresso Boutique, which hold up to 130 capsules.
Postage is taken care of by Nespresso, which has operated a capsule recycling scheme in New Zealand since 2011.
“New Zealand Post is pleased to be working with Nespresso to help make recycling Nespresso capsules even easier for Kiwis,” said Dawn Baggaley, Corporate Sustainability Manager at New Zealand Post. “NZ Post is always seeking to provide sustainability solutions to customers, and this new innovative solution, which leverages our extensive national network of PostShops will allow Nespresso consumers to recycle in a more convenient way.”
Nespresso consumers can find their nearest recycling option and more information on Nespresso recycling initiatives by visiting the Nespresso website www.nespresso.com. The recycling program only accepts Nespresso aluminium capsules.
