1 Be very aware of the term “organic” – at this point any cosmetic company can call any product organic, which means nothing! Even products jammed with synthetic chemicals call themselves organic.

2 “Made with organic ingredients” is purely a marketing term and does not mean the product meets organic standards. The product can have as little as 1 per cent organic material.

3 Have a look at the ingredient list – if a product lists organic ingredients, followed by Ammonium lauryl sulfate, or parabens for example – it is clearly not “certified organic”.

4 “Certified organic” is represented by an international organic symbol on the front of a product – this means the whole product has been audited and approved.

5 Look for the black and white AsureQuality logo – on the front of products – this is internationally recognised, so you can trust it.

6 Products that meet organic status, must clearly show their organic registration on the front of the product – this is a registration number which confirms the product has been fully audited.

Where does your passion for skincare come from?

I have always been interested in skincare ingredients. As a family we have a genuine interest in organic products and we live by an organic lifestyle on a daily basis.

My original desire was to bring to the market premium fully certified organic products from fully sustainable sources, which can be used every day by everyday women.

Where do you get your inspiration?

New Zealand nature provides me with the inspiration for the key ingredients, and I am discovering more unique and incredibly functional ingredients in this part of the world – the antipodes.

I am highly inspired by the fabulous and dedicated scientists we have in New Zealand, who are as passionate as I am about formulas.

We are now working alongside biotechnology companies to increase our knowledge and bring more science to the brand. This is evident in our Hosanna Intensive Hydrating Serum and Grapeseed Butter Cleanser, which feature our revolutionary vinanza grapeseed extract. This is scientifically proven to have the worlds highest levels of antioxidants in grapeseeds, and clinically proven to increase elasticity and firmness by 15 per cent.

I am also inspired by music, fashion and design.

What is your favourite Antipodes product?

It is hard to pick as I do love all of them, so much focus and intensity is involved in each product at the development stage. Then of course I name all the products according to either function or a metaphor of the amazing spirituality in New Zealand native bush.

My current favourites are the Grapeseed Butter Cleanser, followed closely by Rejoice Light Facial Day Cream.

What makes the new Grapeseed Butter Cleanser so special?

Ageless beauty begins with perfectly cleansed skin. Therefore the most important product in my view in terms of investment has to be a highly functional cleanser.

Grapeseed Butter Cleanser is ideally used at night and has the ability to quickly diminish acne, bring calm to red and sensitive skins, whilst also providing nourishment and refinement to more mature skins. It is perfect for any skin condition with a sensitivity and we have received very high accolades on this product.

Why are Certified Organic ingredients important?

Organic products mean using premium ingredients, which are non refined and non modified, offering you the most luxurious offering from nature. However, my view is only to produce certified organic products if they are premium and results-oriented.

Organic raw materials come from fully certified farms, which means that these farms are providing fully sustainable options for ingredients, without putting pesticides into the soil.

The raw materials are then processed according to strict criteria under IFOAM, meaning that they are not subjected to any over refinements or processing.

Therefore less carbon emissions are imparted as part of the process and we have a genuinely light carbon footprint.

You travel a lot for your work, what is your favourite destination and why?

India. Because it’s exotic, intoxicating and invigorating. It’s life right before your eyes.

Followed by London.

What are you must-have travel products?

• Grapeseed Butter Cleanser – as your skin is often prone to breakouts when travelling, so this product clears and plumps the skin.

• Divine Face Oil – for an intensive moisture boost.

• Vanilla Pod Day Cream – hydrating, luscious, evens out texture.

• Reincarnation Facial Exfoliator – a must.

Which songs are on rotation on your iPod at the moment?

No ipod! But I do love Carla Bruni, Kid Rock, Bic Runga, Goldenhorse.

What do you do to unwind?

Sleep. Or if I am very lucky, read a book on the weekend.

What’s your biggest indulgence?

My three children. The occasional luxury magazine to read – favourite is MiNDFOOD and fresh raw vegetable juice every morning processed in our juicer.