1 Be very aware of the term “organic” – at this point any cosmetic company can call any product organic, which means nothing! Even products jammed with synthetic chemicals call themselves organic.
2 “Made with organic ingredients” is purely a marketing term and does not mean the product meets organic standards. The product can have as little as 1 per cent organic material.
3 Have a look at the ingredient list – if a product lists organic ingredients, followed by Ammonium lauryl sulfate, or parabens for example – it is clearly not “certified organic”.
4 “Certified organic” is represented by an international organic symbol on the front of a product – this means the whole product has been audited and approved.
5 Look for the black and white AsureQuality logo – on the front of products – this is internationally recognised, so you can trust it.
6 Products that meet organic status, must clearly show their organic registration on the front of the product – this is a registration number which confirms the product has been fully audited.
