Queenstown is the only New Zealand destination to make the list, having risen in the ranks after placing 44th in 2022.
Destination Queenstown chief executive Mat Woods says he is absolutely delighted by the ranking.
“It really does reflect Queenstown’s global appeal and popularity and within that sentiment – our incredible environment,” he says.
“This awareness of our reputation is going to be incredibly helpful for us to communicate with visitors, as we start our journey towards regenerative tourism and becoming carbon zero by 2030.”
The Tourism Sentiment Index conducted an intensive study of its data – more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations – to identify the 100 Most Loved Destinations.
