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Put to the test:  The permanent, clean and vegan hair colour you can apply at home

Put to the test:  The permanent, clean and vegan hair colour you can apply at home

Revlon’s modern, clean and vegan hair colour has ditched ammonia but still completely covers greys. We gave it a try. 

Clean beauty hasbeen a hot topic in the beauty world in recent years, with increasing attention placed on the ingredients that are included in the products we use in our daily lives. However until now, the focus has been largely on makeup and skincare.

While haircare like shampoo and conditioners are slowly getting on board, hair colour hasn’t really been part of the conversation, until now. It’s why Revlon’s new Total Color, its first high-performance, clean and vegan permanent hair colour, is a particularly notable arrival. Seeking to reconsider the ingredients traditionally involved in home hair colour, the new product makes doing your own hair colour appealing and easy and provides beautiful results, all the while rethinking the old ingredient approach.

So despite ingredients like ammonia being removed from the equation, the dye still delivers full coverage colour and intense shine, and crucially even covers greys completely.

It also doesn’t contain other common hair colour ingredients like parabens, sulfates, silicones, mineral oil, phthalates and gluten. It gives animal-derived ingredients the swerve too, so its formula is completely vegan.

Nourishing plant oils key to shine

Enough about what’s not in it though; what is in it provides the keys to its great results. That is, Revlon’s advanced colour technology, combined with botanical oils to keep hair in great condition so it holds on to that fresh, desirable colour and brilliant shine, and maintains that just-applied vibrancy for up to 6 weeks.

Revlon Color Surround Technology™ allows the colour to penetrate deeply into each and every strand for rich, natural and even results from root to tip. Cannabis Sativa (Hemp) seed oil, an emerging star ingredient for skin and hair, has been used to nourish stands while minimising any breakage or damage. 

Dermatologist-tested, each Total Color box includes a cream colorant and developer formula along with a post-color, multi-use Botanical Enriched Conditioning Gloss infused with camellia oil and carefully selected botanical extracts by shade family – chamomile for blondes, cranberry

for reds, sesame for brunettes and black tea for dark brown/black – to nourish the cuticle of each strand for healthy, long-lasting shine. Made with FSC Certified Material, the carton and insert are fully recyclable. The developer bottle and applicator tip can also be recycled after rinsing.

Revlon Total Color, $15.99, comes in nine modern, vibrant shades.

Put to the test: The verdict

Our trialist used Revlon Total Color at home following the instructions that came inside the box and following up with the Botanical enriched Conditioning Gloss. Here’s what she said:

“I have short thick textured hair, and have coloured my own hair at home before so I knew what to expect but it was great to know that the ingredients aren’t too harsh and there’s no ammonia in this one. I close the shade Dark Brown to match my grown-out roots, as the rest of my hair is bleached. “

“The process was really straightforward and the instructions were easy to understand. I liked the way the applicator was easy to use. “

“As for the results, the colour is great, even on the bleached hair which I was surprised about! My hair is still really healthy and looks shiny. I loved this colour and will be using this over going to the salon in the future.”

Top tips for home hair colour

  1. For best results choose a colour within two shade levels of your natural hair color.
  2. If you have mid to long or thick hair, brush and then section your hair to avoid patchiness on areas you might miss. Create a middle part that runs to the back of your head and split the hair into four sections from front to back and work through them evenly with the colour. 
  3. Do not shampoo immediately before coloring unless hair is very oily. Wait at least 24 hours between shampooing and coloring.
  4. Apply hair dye to your dry hair. 
  5. If your hair is longer than your shoulders or very thick, you may need two boxes to fully saturate your hair. 
  6. Once you have finished applying your hair color, you should start timing the development period.
  7. After you rinse, don’t forget to use the included colour gloss rather than your own conditioner, it’s crucial to getting a great result and smooths the cuticle to maintain the health of your hair. 


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