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Proenza Schouler to launch new diffusion line

A model wearing Proenza Schouler.
A model wearing Proenza Schouler.
To celebrate their 15th anniversary, Proeza Schouler are releasing a new, affordable line.

Fashion label Proenza Schouler is launching a new line later this year called White Label.

Founded in 2002 by designers Lazaro Hernandez and Jack McCollough, the New York-based brand is known for its quality womenswear and accessories. Earlier this year they celebrated their 15th anniversary.

The label’s latest venture, White Label, aims to be a more accessible collection. It consists of casual everyday wear, from denim and t-shirts to staple basics. The price range will contrast Proenza Schouler’s expensive pieces, making it the ultimate essential range for your wardrobe.




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