Prada has just launched their latest masterpiece; Prada Cinéma Evolution.
The new digital project is an ironic foray into the myriad facets of the female identity. Inspired by the dreamlike power of film, Prada Cinéma Evolution lets dreams flow with a surprising and amusing projection of personal memories. A TV commercial, an unexpected sound, a reflection in a mirror and a birthday cake are moments that emerge and entwine in a very personal film about a young woman on a sunny summer day.
Despite the film being totally lovely to behold, the sunglasses and eyewear of the new Prada Cinéma collection remain the stars of the story. Taking centre stage with an unusual combination of contemporary aesthetics and sophisticated femininity, the Prada Cinéma eyewear collection is a work of art. The sunglasses (SPR12U) and eyewear (VPR14U) have oversized frame fronts emphasized by a shining metal element, while the temples preserve the flat design of the iconic collection.
To play the film, click here.
