Prada has just launched their latest masterpiece; Prada CinÃ©ma Evolution.
The new digital project is an ironic foray into the myriad facets of the female identity. Inspired by the dreamlike power of film, Prada CinÃ©ma Evolution lets dreams flow with a surprising and amusing projection of personal memories. A TV commercial, an unexpected sound, a reflection in a mirror and a birthday cake are moments that emerge and entwine in a very personal film about a young woman on a sunny summer day.
Despite the film being totally lovely to behold, the sunglasses and eyewear of the new Prada CinÃ©ma collection remain the stars of the story. Taking centre stage with an unusual combination of contemporary aesthetics and sophisticated femininity, the Prada CinÃ©ma eyewear collection is a work of art. The sunglasses (SPR12U) and eyewear (VPR14U) have oversized frame fronts emphasized by a shining metal element, while the temples preserve the flat design of the iconic collection.
To play the film, click here.