PIGMENTATION: THE FACTS
Skin pigmentation disorders occur when the body produces either too much or too little melanin, a natural pigment that produces hair, skin and eye colour.Melanin is nature’s way of protecting the body from ultraviolet light.
The most common form of pigmentation is hyperpigmentation, where the body produces too much melanin, causing the skin to become darker than usual and therefore uneven in tone.
While hyperpigmentation can occur naturally, there are many contributing factors, including sun exposure, hormones, acne, drug reactions and poor nutrition. Skin diseases and genetic abnormalities can also cause hyperpigmentation.
Common symptoms of hyperpigmentation include sunspots, freckles and melasma (blotchy brown patches on the face that are usually triggered by pregnancy, hormonal contraceptives or sun exposure).
HYPERPIGMENTATION: WE RECOMMEND
To help prevent hyperpigmentation, sun protection is essential. Dermatologists recommend using a broad-spectrum UVA/UVB sunscreen with SPF 30 or higher every day and limiting exposure to the sun all year round. Skin discolouration and uneven skin tone can be greatly improved by using products containing natural soy, which is scientifically proven to improve skin tone and texture.
We recommend using the AVEENO Active Naturals Positively Radiant® range of facial cleansers and moisturisers that utilise the naturally active benefits of soy to reveal a brighter, more even-toned complexion.