Pharrell Williams Launches Gender Neutral Skincare Line

Pharrell Williams Launches Gender Neutral Skincare Line

Musician and fashion designer Pharrell Williams has announced the launch of his own clean, vegan, fragrance-free line intended for all genders. 

With a reputation for boasting preternaturally good skin, the 47-year-old is well placed to make an influential mark with the collection, called Humanrace Skincare

The just launched-range currently comprises just three items, a rice powder cleanser, an enzyme exfoliant, and a ‘humidifying’ moisturizer, each created in consultation with William’s longtime dermatologist, Dr. Elena Jones. 

 

 

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The trio are intended to be used in conjunction to achieve a ‘three minute facial’. However communication around the launch suggests the brand might quickly evolve into something bigger.

“Humanrace is a universe of products and people dedicated to the pursuit of wellbeing, created and curated by Pharrell Williams, the website announces.

“We believe that every individual has the potential to understand themselves better, and wake up everyday feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.”

Speaking to Allure before launch, Williams explained he has big aspirations.  “Humanrace is a full-on brand. We just want to make things better. We want to democratize the experience of achieving wellness. And I’m not trying to be like any other wellness brand out there. That’s what they do. That’s what they give. Ours is all based on results and solutions and sensations. We wanted to look at sensations. I mean, we live in a world that needs it.”

As part of the brand’s goal to make its items accessible for everyone, the squat, grass-green packaging of each item includes braille to assist the visually impaired.

Each product was also made with 50% post-consumer recycled landfill plastic and has refillable components to reduce single-use plastic, indicating an ongoing commitment to environmental considerations.

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