Perfectly framed picture

Perfectly framed picture

The Samsung Frame TV is truly a work of art. The ingenious 4K UHD TV combines pleasing aesthetics and the latest technology in one clever package, offering a seamless flow that fits with your room design.

Gone are the days where clunky conventional televisions would dominate entire living spaces. The televisions of today are sleek, inconspicuous and – in the case of the game-changing Samsung Frame – can double as your home’s very own art gallery.

For Rickie Dee, director of fashion boutique Superette, The Frame was the obvious choice for her Takapuna office space. “We wanted our office to be relaxed but also inspire creativity,” Dee says. “The open spaces certainly do this, and encourage our team to collaborate on all ideas.” With its slick design and ability to transform into a work of art with the press of a button, The Frame blends seamlessly into Dee‘s overall aesthetic for her office space.

Dee says as well as using The Frame as a conventional television, she uses it to bring life to the office. “I love the huge array of art that is available, and that you can customise the framing depending on the space you have it in.” In addition to the 100 pieces of art in the Samsung art collection – which The Frame comes with – through partnerships with leading art galleries, the likes of Rubens, Monet, and Cézanne could be hanging in your office or living room. There are no limits on how often you decide to change out your artworks either. “We are constantly changing it,” says Dee. “It is located in our reception so I change it up to match our weekly flower delivery,” she adds. 

Fancy yourself as a bit of a Rembrandt or a Picasso? You can use The Frame to display custom-designed digital art pieces or your own content. A choice of changeable framing options in white, beige wood, and walnut means The Frame will enhance the design and décor of almost any interior. The Frame’s unobtrusive design features make it the perfect companion for art lovers. The no-gap wall mount and clear cable connection mean that when you’ve got art mode switched on, no one will notice it’s a television unless you want them to.

But when you’re using The Frame as a conventional TV, it doesn’t disappoint with 4K UHD technology. Samsung’s Smart Hub means all of your favourite content-streaming services are just a click away.

The Frame by Samsung is available from select retailers nationwide in three sizes: 43-inch, RRP $1999; 55-inch, $3999 and 65-inch, $5999.


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