We know that the proverbial horse must always go before the cart, but a just-announced partnership between two brands known for their impeccable design and commitment to ethical and sustainable manufacturing is rewriting this popular saying, placing both horse and cart side-by-side for whatâ€™s set to be a head-turning series of creative collaborations.
To mark the release of its all-electric BMW iX3 later in 2021, the luxury car brand has chosen to work with local leathergoods label, Deadly Ponies, whose own goals of being the worldâ€™s most responsible handbag brand mirror BMWâ€™s ongoing dedication to ecological and social sustainability, and the conservation of the Earthâ€™s resources.
Indeed, recently recognised by Dow Jones as the worldâ€™s most sustainable automotive brand, of the 760,000 tonnes of waste generated by BMWâ€™s production of 2.5 million vehicles a year, 99 per cent is recycled, and by the end of 2021, BMW Group will offer five fully-electric vehicles: the MINI Electric, BMW i3, BMW iX3, BMW iNEXT and BMW i4. For its part, Deadly Poniesâ€™ plan to open its own atelier will enable it to maintain complete control and oversight of its environmental and social impact, as well as achieve 100 per cent renewable energy and zero waste to landfill by 2022.
With such a synergistic relationship underscoring the numerous special projects both brands have scheduled throughout the year, weâ€™re expecting a smooth ride from go to woah. As for the first collab that STYLE readers will want to get their hands on, look out for next monthâ€™s limited-edition Deadly Ponies capsule collection, created to celebrate the launch of the sixth-generation BMW M3 and M4 high performance vehicles in mid-March.