Pat McGrath Labs makeup line launches with new two-level Sephora store

By MiNDFOOD

Pat McGrath Labs makeup line launches with new two-level Sephora store

Top makeup artist Pat McGrath’s luxe cosmetics line will soon become more easily accessible with the arrival of Sephora’s second New Zealand store.

Following the launch of the Queen Street, Auckland beauty emporium two years ago, Sephora has announced it will open its second store, a two-story boutique within Sylvia Park shopping mall in Auckland on Thursday March 18. 

Along with expanded ‘experiential spaces’ to test and try new products, the store will host a counter from brand Pat McGrath Labs, the first time the legendary British makeup artist’s full collection will be available in a New Zealand bricks and mortar store.

A favorite of makeup aficionados and known for its luxe, high-performance formulations and skin bases catering to a wide range of skin tones, the collection has been honed during McGrath’s work on the world’s top fashion collections and the celebrity faces she regularly works with.

McGrath has become hugely respected for her three decades of work, predominantly in the fashion industry, bringing her  theatrical, experimental and inclusive approach to makeup artistry worldwide for iconic fashion brands including Christian Dior, Givenchy, Versace, Prada and Louis Vuitton and plenty more. 

In 2019 she was included in Time’s 100 most influential people list and at the beginning of this year was the first make-up artist ever to be made a British Dame.

The highlights of her range include the silky, incredibly pigmented, often duo-chome metallic eye-shadows and high-impact, velvet-finish matte lipsticks. 

Other brands within the store that did not have a presence in the Queen St store include Giorgio Armani, Burberry Beauty, Goldfield & Banks and Bon Parfumer. Makeup favourites like Fenty Beauty, Huda Beauty, Tarte Cosmetics, Nudestix, and more will also be available.

A Sephora representative says the new store will offer skincare consultations at dedicated skincare bars on both floors, nestled amongst skincare brands like Ultra Violette, Fresh Beauty, Ole Henriksen. In addition, the new store also comes packed with makeup mirrors and ‘beauty studios’ to allow for easier product trials.

 

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