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Pat McGrath Labs makeup line launches with new two-level Sephora store

Top makeup artist Pat McGrath’s luxe cosmetics line will soon become more easily accessible with the arrival of Sephora’s second New Zealand store.

Following the launch of the Queen Street, Auckland beauty emporium two years ago, Sephora has announced it will open its second store, a two-story boutique within Sylvia Park shopping mall in Auckland on Thursday March 18. 

Along with expanded ‘experiential spaces’ to test and try new products, the store will host a counter from brand Pat McGrath Labs, the first time the legendary British makeup artist’s full collection will be available in a New Zealand bricks and mortar store.

A favorite of makeup aficionados and known for its luxe, high-performance formulations and skin bases catering to a wide range of skin tones, the collection has been honed during McGrath’s work on the world’s top fashion collections and the celebrity faces she regularly works with.

McGrath has become hugely respected for her three decades of work, predominantly in the fashion industry, bringing her  theatrical, experimental and inclusive approach to makeup artistry worldwide for iconic fashion brands including Christian Dior, Givenchy, Versace, Prada and Louis Vuitton and plenty more. 

In 2019 she was included in Time’s 100 most influential people list and at the beginning of this year was the first make-up artist ever to be made a British Dame.

The highlights of her range include the silky, incredibly pigmented, often duo-chome metallic eye-shadows and high-impact, velvet-finish matte lipsticks. 

Other brands within the store that did not have a presence in the Queen St store include Giorgio Armani, Burberry Beauty, Goldfield & Banks and Bon Parfumer. Makeup favourites like Fenty Beauty, Huda Beauty, Tarte Cosmetics, Nudestix, and more will also be available.

A Sephora representative says the new store will offer skincare consultations at dedicated skincare bars on both floors, nestled amongst skincare brands like Ultra Violette, Fresh Beauty, Ole Henriksen. In addition, the new store also comes packed with makeup mirrors and ‘beauty studios’ to allow for easier product trials.

 

The indispensable beauty items our editors are loving right now

Which beauty products are proving most useful with our team?

After catching up on personal life updates and pressing world events, one topic that regularly dominates office group chat is discussion around which beauty items are most reached for right now.

From  hot new things and techniques and tips on how to get the most out of them, to the tried and true staples that we use every day, it’s always useful to get a varied perspective.

With that in mind, here’s a selection of some items we rate highly in our personal beauty routines.

Anastasia Beverly Hills Brow Freeze Styling Wax

Believe the hype! There has been a lot of buzz around this brow styling wax since its launch a few weeks ago and I’m here to tell you it’s all true! I use a clean brow spoolie to pick up a tiny amount of the thick, clear gel-wax and comb through my (somewhat sparse) brows. It gives an instant brow lamination effect, holding my brows up and in place all day and making them look fuller, fluffier and glossier than they actually are. – Megan Bedford, beauty editor

Remington Smooth Finish Ceramic Hair Straightener

I have extremely frizzy hair – like Princess-Diaries-pre-makeover-Anne-Hathaway frizzy – and I’m here to tell you that you don’t need to spend hundreds on a hair straightener if you suffer from the same affliction. I’ve owned a Remington Smooth Finish Ceramic Hair Straightener since 2015 – it’s still going strong and it’s super effective. And you can purchase it for around $50, depending on where you buy it from. – Ashley Wallace, culture editor

La Mer The Treatment Lotion

I have always been a fan of mists and sprays, and wasn’t sure the La Mer The Treatment Lotion would have the same effect. How wrong I was. I have been using the product for a month or so at the start of my skin care routine both morning and night, and have definitely noticed a change in the texture of my skin. My skin feels hydrated, plump and softer, a big change from my dehydrated summer skin. Lillian McHugh – integration director

Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops

As a pale-skinned person of almost vampiric tendencies when it comes to avoiding sunlight, this innovative little product has been a bit of a game-changer, going where no bronzing powder or cream has gone before by providing not just the perfect hint of natural-looking, intuitive colour but also a powerful hit of protective antioxidants and skin-loving omega fatty acids. A radiant sun-kissed glow, minus the actual sun. Simply add a drop to any serum, oil or moisturiser. Josie Steenhart, sub editor

Kiehl’s Calendula Deep Cleansing Foaming Face Wash

After testing and trying a few cleansers in the market, I’ve finally found my favourite everyday cleanser. The Kiehl’s Calendula Deep Cleansing Foaming Face Wash is gentle, soothing and doesn’t dry my skin out. Kathryn Chung – concierge editor

Fenty Beauty Stunna Lip Paint 

The notion of getting one’s face ‘Zoom-ready’ strikes me as a lot like getting your body ‘bikini-ready’, in that it should not involve anything more than putting on a bikini or, in this case, switching on Zoom. However, this week’s snap lockdown has had me feeling a little off, and so playing with makeup has become a real mood-booster. Try being anything but fierce in Fenty Beauty Stunna Lip Paint (for pigment, price, ease of application and staying power, the classic red ‘Uncensored’ might be the best you ever buy). Productivity bonus – you’re way less likely to take that accidentally-two-hour ‘power nap’, for fear of ruining your pillowcases. – Phoebe Watt, associate editor

Avene XeraCalm AD Lipid-Replenishing Cleansing Oil 

For over 30-years I have had the same routine – a cup of coffee and a face cleanse first thing in the morning, and a cup of peppermint tea and a face cleanse just before bed. I’ve tried numerous cleansers over the years, and still regularly switch them up depending on what my skin needs. At age 47, ageing gracefully has become more of a priority, so I’ve been opting for products that are nourishing. My favourite cleanser at the moment is Avene’s XeraCalm cleansing oil, which I massage into my skin morning and night, and then rinse off with warm water. It’s recommended for dry and sensitive skin because it’s soap free, fragrance free, non-comedogenic and lipid-replenishing. I love it because it’s soothing to use and leaves my skin feeling fresh and soft. – Donna Duggan, lifestyle editor