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Pastels reign in London and Milan as Fashion Week delivers fresh summer hues

Backstage at Erdem's London Fashion Week show. Photo / Jason Lloyd Evans / Erdem
Backstage at Erdem's London Fashion Week show. Photo / Jason Lloyd Evans / Erdem
It's clear soft, washed hues and sorbet shades are here to stay. Or at least well into 2025.

While the northern hemisphere is beginning its slide into autumn, it’s clear designers are already dreaming of a playful, and somewhat serene summer in 2025.

That is evidenced in the number of designers at London and Milan Fashion Weeks choosing clear pastel hues for their spring / summer 2025 collections.

Be it tailored suiting – of which there is plenty – or slip shifts heaving with sequins, tones of mint, lilac, pink and lemon were in abundance. It shows our recent favour for buttercream yellow will extend well into next year, if you’re looking for a sign to invest in a new piece or two.

Looks from Emilia Wickstead’s S/S25 collection shown at London Fashion Week. Photos / Emilia Wickstead

Emilia Wickstead’s elegant, considered and precise designs kept their clean lines, but came in pretty pastel hues. Many featured a number of different floral motifs, both in printed form and in 3-D embellishment, one style with dripping and dangling clear crystals attached.

Looks from Fendi’s Spring/Summer 2025 show. Photos / Fendi

Crystal detailing sewn as repeating features across sheer, washed-out pastels was a big feature of Kim Jones’ Spring / Summer 2025 collection for Fendi. The approach extended to stunning handbags featuring a gathered and slouchy shape, best with sparkling pink adornments across soft suede.

At Burberry the feminine colours were given a cool London edge, by being paired with utilitarian jackets and coats, perhaps in consideration of London’s notoriously unpredictable summer weather.

Looks from Burberry’s Spring/Summer 2025 show. Photos / Burberry

It may seem like we’re repeating ourselves but such is the similarity in some of the themes running through collections. Erdem’s glorious Spring / Summer show highlighted elongated slip-like silhouettes, tailored matching macaroon-coloured suits and plenty of luxe crystal beading.

Looks from Erdem’s Spring/Summer 2025 show at London Fashion Week. Photos / Erdem

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