Over 200 million clicks inspire Sweden’s dream home

By Maria Kyriacou

Over 200 million clicks inspire Sweden’s dream home
Architects left nothing to chance, mining data from internet home searches before designing Sweden's most popular home

A collaboration between a team of award-winning architects, property portal Hemnet and 1000 Swedes, has resulted in the country’s most sought-after house.

Technology features large in the inspiration of the light-filled home, as the architectural firm Tham & Videgård were guided by the online search habits of Swedes. 

Over 200 million clicks on 86,000 properties were analysed, resulting in the prototype for the ideal Swedish home, that blends boxy 20th century functionalism with traditions of the iconic Falu red cottage.

The data collection took place over a 10-month period on Hemnet, the country’s post popular home portal, focusing on area, price, room and floor space. Swedes’ interior design preferences were also assessed.


“We have a lot of visitors and data and we were curious to see what dreams lie behind the numbers,” said Hemnet’s StaffanTell.

The dreams of Swedish home owners are made of open-plan kitchens with stone counters, white walls, hardwood floors, a grey sofa in the living room and a cosy, open fireplace.


Also taking the price-point into consideration, Tell says they arrived at 2.8 million kroner ($334,000) which made it affordable for many, if not all people.


Designers have created a blueprint of the 104 square metre dwelling, that they hope will become a reality by the Swedish spring.


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