Beloved skincare brand AÄ“sop may haveÂ started out as a team of a dozen or so people in Melbourne, but almost 30 years on and the beauty house now hasÂ more than 1200 hundred staff worldwide and some 150 boutiques around the world.
Anyone familiar with cult skincare purveyorÂ will be aware of AÄ“sopâ€™s unique approach to design and the role it plays in its product and retail environments. For a start, no two boutiques are alike. But AÄ“sopâ€™s design element extends beyond the beauty houseâ€™s own doors. â€śBeauty has often been about celebrities, but for us, itâ€™s about art, culture and literature. And those are areas that are often under supported in the community,â€ťexplains Michael Oâ€™Keeffe, AÄ“sopâ€™s CEO. Â explains when seeking out designers and architects to collaborate with on new boutiques, they turn to emerging local talent. â€śWhen we open in a community, hopefully we can support it with some trade, but we always work with up-and-coming creatives, writers, designers and artists.â€ť
With each space having its own story to tell, it’s a hard task playing favourites but we’ve managed to whittle the list down to a handful of favourites â€“ all worth checking out when travelling.