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Olivia Rodrigo Takes On New Global Beauty Role

By Cover Media

Photo / Supplied
Photo / Supplied
Olivia Rodrigo has been named the latest Global Brand Ambassador for Lancôme.

Rodrigo has revealed she is looking forward to the moment she sees her new campaign for Lancôme out in public.

The Drivers License hitmaker has just been unveiled as a Global Brand Ambassador of the French make-up and skincare brand, and she will be the face of new launches and campaigns in the near future.

Olivia, who joins fellow ambassadors such as Amanda Seyfried and Emma Chamberlain, revealed that her beauty appointment marks a full-circle moment.

“I remember rifling through my mom’s make-up bag and seeing Lancôme skincare in there,” she told Vogue. “The serum was one of the first things I put on my face, before I really was doing skincare.

“I know it’s weird, but I’m really excited to take a picture of the campaign in the airport. It will be such a wild moment.”

For the announcement photos, the Good 4 U singer wears Teint Idole Ultra Wear Foundation and Blush Subtil Powder Blush on her face, Idôle Liquid Eyeliner and Definicils High-Definition Mascara on her eyes, and L’Absolu Rouge Cream Lipstick on her pout.

In a statement, the actress-turned-pop star said she was “honoured” to join a brand that “promotes beauty from within” in a time where there are “many unrealistic expectations placed on young women”.

Olivia also revealed to Vogue that she decided to cut her signature waist-length hair during a break in her Guts World Tour schedule.

She wrapped up the main tour in October but has some festival dates lined up for next year.

“I feel like a brand-new girl,” the 21-year-old explained. “I had really long hair while on tour and it was hard to take care of. I wanted to shed the dead ends, so I chopped them off. It’s time for new beginnings.”

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