Former United States President Barack Obama and wife Michelle have signed a huge production deal with streaming service Netflix. The famous couple has created High Ground Productions through which they will produce a range of content including “scripted series, unscripted series, docu-series, documentaries and features”, a release from Netflix states.
Across the different mediums, the Obamas will explore themes and issues they pursued during their time in the White House. “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Barack said in a statement. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
Chief content officer for Netflix, Ted Sarandos, says the deal will benefit the service’s audience. “Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better,” The New York Times reports. “We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”