Jane Daniels has opened a new boutique at 63 Ponsonby Road.
The designer says she has long dreamt of displaying her elegant clothing label in the vibrant suburb, describing the store as â€śthe ideal place to pay homage to our luxurious fabrics that create unique fashion forward piecesâ€ť.
On visiting Jane Danielsâ€™ latest store, customers can expect a classic black, white, and grey color scheme enhanced by industrial metal fittings designed especially for the store.
The European-produced fabrics she sources for her New Zealand collections are bought solely from international fabric fairs favoured by luxury fashion brands. What sets Daniels apart from these international high-end labels is that she can use the textiles a season ahead.
Her latest spring/summer 14-15 collection is inspired by capturing the â€śessence of summer.â€ť Fifties influences and Japanese-styled draping also permeate the collection in seasonal colours of melon, iris, Capri blue and sea green. The end result is a versatile range of garments that cater to any wardrobe â€“ whether corporate, occasion wear, edgy industrial or smart casual.