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New store for Deadly Ponies

By Carolyn Enting

New store for Deadly Ponies
Cult accessory brand Deadly Ponies has opened a second store on Osborne St, Newmarket.

Auckland’s Osborne Street is fast becoming the coolest enclave for independent New Zealand designer brands.

Accessory brand Deadly Ponies, best known for its fashion forward bags made of luxurious leather, is the latest to open its doors there.

Its neighbours include Kathryn Wilson, Juliette Hogan, Foss & Kruger and I Love Ugly.

Deadly Ponies creative director Liam Bowden says they weren’t looking to open another store but when the opportunity popped up they decided to take it. The brand opened its first retail store on Ponsonby Rd, Auckland last year.

Once again Bowden collaborated with interiors designer Katie Lockhart (who also designs store interiors for Karen Walker) to craft a unique space where the bags are displayed on custom-honed marble.

“The brief was simple,” Bowden says. “I wanted people to feel like they were stepping into a life-size jewellery box, one where they can explore all our treasures in a unique, creative environment.”

Deadly P marble


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