While we’re wary of suggesting the new wave of mascaras can deliver everything you want from one product, we daresay brands are getting closer than ever.
New mascara formulas are more likely to combine length, volume, curl and avoid dryness or flaking than ever before. Even waterproof options are more suitable for everyday wear, rather than holding onto them for occasions like at the beach or when tears are likely to be triggered, whether the occasion is good or bad.
We still think it’s worth having a couple on the go depending on how you want your lashes to look and what’s on your agenda, but if you’re one of those people that likes to simply have one tried-and-true, go-to mascara at hand, you’re likely to find at least one you love in the new crop of wands just landed.
Clinique High Impact Zero Gravity Mascara,
Clinique’s Lash Power Mascara has forever been an icon in our book, a long lasting tubing formula that doesn’t smudge. So the news Clinique has done a curling and lifting mascara with a similar tubing formula that resists rain, sweat and tears yet rinses away with just water, is extremely exciting. Note: tubing formulas ‘wrap’ around each lash. To remove, you wet your lashes and use your fingers to gently slide the ‘tubes’ off. This one also has a lightweight feel and is safe for anyone with sensitive eyes A great everyday option.
Milk Makeup Rise Lifting + Lengthening Mascara
Definition and volume is a great combo for a mascara and that’s what you’ll get here. With a scoop brush that encourages lift and wavy bristles that intend to deliver coverage from root to tip its brush is a huge plus to this option, and leaves lashes looking beautifully separated and not overloaded. Then there’s the vegan formula that focuses on natural, lash caring ingredients.
Maybelline Colossal Curl Bounce Mascara
The new arrival that everyone’s talking about. It’s a truth universally acknowledged that Maybelline makes exceptional mascaras, has done for decades, and every single one must be sampled! This is the newest, and another option to focus on that elusive, uplifted curl. It promises to combine the effects of both a mascara and an eyelash curler and hold the results in place all day and it offers decently black, volumising pigment.
Another leading brand when it comes to respectable mascaras (both brands are owned by L’Oreal) this is the newest one from Lancôme. It has a quite wet, gel formula that coats each and every lash with a wand that has bristles of different sizes. Once set, it is reliably waterproof and stays in place all day – up to 24 hours according to the brands claims! It’s also safe for sensitive eyes or contact lens wearers.
MAC has come out with one mascara formula that is available with one of two different brushes, you just choose which effect you prefer. MACstack with the ‘Mega’ brush (left) gives you a bigger brush that delivers instant volume and is ideal for longer or upper lashes. MACstack with the Micro brush (right) gives you a smaller brush that delivers ultra-precise application and is ideal for shorter or lower lashes. Both deliver the new formula which is designed to be able to be layered over and over until you reach the look and intensity you want.
Huda Beauty Legit Lashes Waterproof Topcoat
Not strictly a new mascara, but a genius addition to your collection if you already have a mascara you love, you just wish it would last a little longer. It’s an invisible topcoat that makes any mascara waterproof, smudge-proof, and tear-proof. It can be used selectively just where your lashes tend to rub and smudge, particularly on lower lashes or if you have hooded eyes or oily eyelids.
Learn how to get the best out of your mascara with these genius mascara application tips or discover five mascaras under $50 we love.
