Take a look at 18-year-old Ellie Goldstein – new face of Gucci Beauty who was scouted through social media.
While the fashion world has always been a place of expression, there has always been work to be done in the diversity department.Â
With Alessandro Michele at the helm, Gucci Beauty is paving the way to a more diverse and inclusive future for fashion and beauty.
The luxury fashion and beauty house recently announced its newest face, Ellie Goldstein, for its latest beauty campaign. Goldstein was scouted through a social media program that followed Gucciâ€™s annual #PhotoVogueFestival initiative.
The initiative has been running since 2016, in collaboration with Vogue Italia, and it invitesÂ people from around the globe to share photos of themselves.
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In occasion of the #PhotoVogueFestival held in November 2019, @guccibeauty and @vogueitalia launched an Instagram scouting project. As a result, photographer @davidpdhyde captures Ellie @elliejg16_zebedeemodel and Kadri Vahersalu @kadri_vahersalu for a special editorial featuring the buildable Gucci Mascara Lâ€™Obscur. The portfolio is inspired by Creative Director @alessandro_micheleâ€™s words: â€śI designed Lâ€™Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way.â€ť #AlessandroMichele #GucciBeauty
Goldstein has down syndrome, and she doesnâ€™t let that stop her from doing what sheâ€™s most passionate about. The 18-year-old is signed with Zebedee Management. The agency describes itself as â€śa revolutionary model and talent agency working with and for people with disabilities and visible differencesâ€ť.
Since announcing Goldstein as their new face, Goldstein’s photo has become Gucci Beautyâ€™s most-liked post ever. Her place in Gucci Beauty exemplifies the progressive nature of the house, which has been seen recently with the creative direction of Alessandro Michele.Â
The photo was shot by London-based photographer, David PD Hyde, who was also hired through social media scouting.
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For Gucci beauty and Vogue Italia now live on Vogue.it Thank you Alessia Glaviano for the opportunity, art direction and mentoring. đź™Źđź’– Photographer: David PD Hyde Stylist: Emily Evans Makeup Artist: Bryanna Angel Ryder Hair Stylist: Ryo Narushima Assistance: Laetitia Dumez Model: Ellie Goldstein @ Zebedee, Enam @ Anti London, Jahmal Baptiste @ First #photography #portrait #diversity #together #unity #happiness #dream #beauty #guccibeauty #gucci #fashionphotography #men #women #smile #voguehope
â€śI love this. Thank you for this amazing opportunity and a fabulous day shooting,â€ť said Goldstein in response to her feature photos posted on Hydeâ€™s instagram.
Hereâ€™s hoping the modelâ€™s graceful debut into the luxury Italian fashion house will act as a catalyst for much-needed change within the beauty and fashion industries.