The charity’s ‘For The Want’ campaign aims to raise awareness of the urgent need for donations after COVID-19 created significant challenges for the organisation’s ability to raise funds.
The campaign is based on the 13th century proverb ‘for the want of a nail’, reminding people that seemingly insignificant acts can have serious consequences.
Breast Cancer Cure’s version of the proverb reads:
For the want of donations the laboratory was lost.
For the want of a laboratory the researcher was lost.
For the want of a researcher the cure was lost.
For the want of a cure 660 women’s lives were lost.
All for the want of donations.
Breast Cancer Cure is the only not-for-profit organisation in New Zealand established solely to find a cure for breast cancer.
The coronavirus pandemic and resulting lockdowns caused fundraising events, on which more than 90 per cent of the charity’s income is dependent, to be postponed.
“Breast cancer takes two of our nation’s women every day or on average 660 women every year,” Breast Cancer Cure CEO Phillipa Green says.
“Our ambition is to ensure the next generation can look forward to a future free of the fear of breast cancer, and we must continually shine a spotlight on the need for more donations to fund critical research.”
New Zealand has the seventh highest incidence rate of breast cancer in the world. One New Zealand woman is diagnosed with the disease every three hours.
Breast cancer is the most common cancer among Kiwi women – one in nine New Zealand women will be diagnosed with breast cancer in their lifetime.
To make a donation, visit forthewant.co.nz
