It has been 70 years since Dior first launched iconic scent Miss Dior. And now the fragrance has been reinvented for the modern Dior women. Created by in-house perfumerÂ Â Francois Demachy, Miss Dior Eau de Parfum pays tribute to the original scent, but is entirely new at the same time. The floral heart of the fragrance remain, but Demachy has incorporated more green notes and sweet and blood orange to give Miss Dior a contemporary twist.
Face of Miss Dior, actress Natalie Portman, fronts the new campaign and as Dior celebrates an impressive 70 years of haute couture, it seems only fitting that Portman is decked out in one of Maria Grazia Chiuri’s divine haute couture creations. Die-hard Dior fans can get up close and personal with the stunning embroidered number atÂ The House of Dior: 70 Years of Haute Couture exhibition currently on at Melbourne’s NGV.
View the behind-the-scenes campaign below