Champagne giant Moët & Chandon have recruited a stable of creative talent to revamp the image of the French icon with a touch of fashion and celebrity glamour.
Hollywood’s veritable “it” girl, Scarlett Johansson, has stepped out as the new face of Moët & Chandon, cementing her luxury brand appeal. Described as the new “muse” for the world’s most recognised champagne the glamorous actress has collaborated with fashion photography stars, Mert Alas and Marcus Piggott, for the latest marketing campaign.
Known simply as Mert and Marcus, the London-based photographers have been described as the natural heirs of the iconic fashion photographer Guy Bourdin. Their first collaboration together was an instant hit, making the cover of publishing wonder-boy Jefferson Hack’s glossy magazine Dazed and Confused.
Since then, Mert and Marcus have worked for magazines such as Vogue USA, Vogue Italia, W Magazine, Pop Magazine and Numero. As well as major fashion clients such as Louis Vuitton, Missoni, Giorgio Armani, Roberto Cavalli, Fendi, Kenzo and Miu Miu.
Moët & Chandon’s continuing love affair with fashion’s glamorous world will be further cemented in New Zealand when the company once again supports the Air New Zealand Fashion week in September 2009.