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Melbourne Cup: Myer Fashions on the Field welcomes Kiwi entrants

Melbourne Cup: Myer Fashions on the Field welcomes Kiwi entrants

It’s an exciting year for the Melbourne Cup. After a spectator-free carnival in 2020 and limited attendance in 2021, the Victoria Racing Club (VRC) is preparing to host a full-scale event for the first time in three years.

For fashion lovers it’s a particularly special year – it’s the 60th anniversary of Myer Fashions on the Field, and New Zealanders can participate in the digital component of the competition for the first time.

Digital entries are now open, with those keen to enter invited to upload three photos of their most eye-catching race wear look at vrcfashionsonthefield.com.au

The judging panel will select finalists to be invited to attend Flemington on Kennedy Oaks Day to compete for the top honours. Entries close on Sunday 9 October. 

The Melbourne Cup made a stop in Auckland at a launch event for the carnival.

It comes as Myer Fashions on the Field gets set to welcome a new chapter, where the major Women’s and Men’s Racewear competitions will transform to become the Best Dressed and Best Suited Awards.

All genders will be encouraged to enter either category based on their unique personal style.

Speaking at a launch event for the Melbourne Cup Carnival in Auckland, VRC Head of PR, Community and Corporate Communications Emily Morris said the club was proud to be making this important change in a milestone year for the competition.  

“In celebration of Myer Fashions on the Field’s 60th anniversary and its return to Flemington, we are ensuring our fashion story drives equality, inclusion and individuality as we set course for the next 60 years,” said Morris.  

“We proudly embrace the notion that fashion, and style are an expression of individual creativity and believe this should be reflected in the international event.”

Emily Morris at the Melbourne Cup Carnival launch event in Auckland.

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