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Meet Tom Ford’s New Fragrance Beau de Jour


Beau De Jour
The ever-enigmatic Tom Ford sure knows a thing or two about creating unforgettable fragrances.

The ever-enigmatic Tom Ford – that you can read our interview with right here –  sure knows a thing or two about creating unforgettable fragrances that are guaranteed to turn heads. And Mr Ford’s latest addition to his exquisite Private Blend collection, Beau de Jour, is no exception. 

Beau de Jour opens with captivating and refreshing notes of lavender straight from Provence. The uplifting lavender gives the fragrance its clean facet which is amplified by a bouquet of hybrid lavenders. The intoxicating heart of the fragrance features an unexpected herbal blend of African rosemary, minty green geranium, warm and leather-like oakmoss and fresh basil. Bewitching base notes of patchouli and amber create a musky dry down that gives Beau de Jour an undeniably masculine edge.

Beau de Jour

While Beau de Jour will undoubtedly make the perfect gift for the men in your life – it has, after all, been touted as a masculine scent that captures the essence of the ‘perfectly groomed gentleman’ in one beautiful bottle – we’re all for breaking the rules where fragrance is concerned. We can guarantee this is one of those scents that we will be definitely be borrowing from the boys.

Discover the new Private Blend from Tom Ford at Smith & Caughey’s Queen Street, David Jones Wellington or Ballantynes Christchurch and receive your complimentary sample today. Shop the fragrance right here




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