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Meet Laila Naim, Burberry’s first Pakistani model

By Annie Stevens

Image via Burberry.
Image via Burberry.
Burberry hires first Pakistan model (and she’s adorable)

Meet five year-old Laila Naim, she loves Frozen, Taylor Swift and is the first Pakistan model that heritage brand Burberry have hired.

Oh and she’s SO cute.

Image via Burberry.
Image via Burberry.

Laila lives in London with her family, and according to her mother,

“She loves the camera and is a natural, at her first shoot the shoot’s creative director asked if she had been doing this for a long time! She was totally comfortable in front of the camera and Burberry team.”

The brand posted one of the campaign photos starring Laila and her equally adorable co-model wearing the iconic Burberry trench coats and so far the image has received more than 80 thousand likes – making it one of the most liked photos for Burberry.

Heritage #Burberry trench coats and check scarves for boys and girls

A photo posted by Burberry (@burberry) on

Laila has already starred in magazine spreads for the likes of Red magazine and Tatler.

The casting – and celebration of Laila – is a step in the right direction for diversity. And also for giving people, AKA the ones buying clothes, what they want.

As The Fashion Spot’s editorial director, Amina Akhtar, told Refinery 29,
“Seeing that Liu Wen is in the top 10 most-cast models, and more Asian models being cast, may be reflective of the growing power of the Chinese luxury market. But then, you also have India’s luxury market and customers in other countries who are not white who are being ignored. If you look at mass market brands which are using diverse casts — and doing well with their campaigns — the argument that the consumer wants a white model doesn’t really hold up anymore. I think consumers want good campaigns that are more inclusive. I don’t think we can blame the customers any longer.”

Last month, Burberry signed on their first ever Indian model, Neelam Johal.

 

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