MECCA Cosmetica will launch a new signature brand of makeup on August 1st. The brand, MECCA MAX, contains an impressive 206 beauty products covering skin, eyes, lips, nails, lashes and equipment.
Three years in the making, MECCA MAX is an innovative brand specifically created for the beauty-obsessed woman. “MECCA MAX was born out of our community of in-store hosts and MECCA beauty junkies who delivered their ideas, inspiration, expertise and passion to create this collection,” says MECCA Founder and CEO Jo Horgan.
Of particular note are MECCA MAX’s MAXimiser products, which include revolutionary items like the strobing stick, artistry palette and double-ended mascara.
MECCA MAX launches exclusively into MECCA stores and at meccabeauty.co.nz on August 1, 2017.