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Q&A with Anne Hathaway

By MiNDFOOD

We speak to actor Anne Hathaway, the ambassador 
for Lancôme’s Magnifique fragrance, MiNDFOOD reports.

Tell us about the shooting of the campaign for Magnifique.

It was very different from anything I’d 
done before. It didn’t feel like it was just 
a campaign film. We have made a piece of 
art with this campaign.

Lancôme is a company that is so open to and accepting of emotion and really embraces the idea of sincerity. There was so much potential for the film to portray an enduring image. The Magnifique campaign is a short film where we tell a story with a perspective and a point of view that I believe in.

It’s been such a spectacular collaboration with Lancôme and I’m so happy with it, 
so I hope everyone else is, too. It really was 
an amazing experience.

The campaign was filmed at the Petit Palais, one of the most prestigious buildings in Paris. How did that make you feel?

I visited the Petit Palais with [director] Peter Lindbergh the night before the shoot, as he wanted to verify the light and ambience.

I was so overwhelmed by the beauty 
and grandeur of the place. I was incredibly intimidated by the idea that we were going to make a film there and that I had to “stand out” in this place that is so impressive.

I think the Petit Palais was the perfect setting for the campaign because it’s so grand and beautiful – so Paris. There’s nothing cold about it. The building has a wonderful energy. I was happy to be there.

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