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M.A.C Viva Glam

By Milly Nolan

M.A.C’s VIVA GLAM spokesperson, hip hop artist Fergie, renews the brand's focus on HIV/AIDS, MiNDFOOD reports.

Now in its 15th year, the M.A.C AIDS fund (MAF) brings a renewed focus to funding organisations that provide food, housing and other basic needs to people living with HIV/AIDS.

Hip hop artist Fergie, M.A.C’s VIVA GLAM spokesperson, restores the focus on HIV/AIDS with a new limited edition VIVA GLAM VI lipstick. Along with the lipstick, she is featured in a new advertising campaign to help MAF meet its US$150 million goal. Every cent of the selling price of the new lipstick and all VIVA GLAM products are directed to MAF, which in turn funds global organisations that assist people living with and affected by HIV/AIDS.

MAF, the heart and soul of M.A.C Cosmetics was established in 1995 to support men, women and children affected by HIV/AIDS globally. As the largest corporate non-pharmaceutical giver in the arena, MAF is commited to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS.

To date, MAF has raised over US$140 million exclusively through the sale of M.A.C’s VIVA GLAM lipstick and lipglass, donating 100 per cent of the sale price to fight HIV/AIDS.

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