As preliminary regattas prepare to get underway in Spain, moving closer to the main event to be held in Barcelona in October, the French fashion house is also celebrating its status as the official title partner of the famed sailing competition.
Though it has had a long association with the event, the Cup is now to be officially known as the Louis Vuitton 37th America’s Cup, in addition to organising the famous qualifying stages, the Louis Vuitton Cup.
As eyes turn to the racing off the Catalan coast, Emirates Team New Zealand will return to defend the title the team claimed in 2021 in Auckland, with five challenging teams vying to take on the Kiwis.
Key Accessories from the collection: Top: LV Seaside Flat Comfort Mule; Damier Flags Cap; Float Wearable Wallet. Bottom: Keepall Bandoulière 50; LV Rush Sneaker; Small Flag Square 90
To mark the occasion, Louis Vuitton’s capsule collection includes men’s and women’s ready-to-wear, bags and accessories with nautical-inspired colours and details.
There are three themes: “Riding the Waves” for technical pieces, “A Day on the Deck” for sporty day wear, and “Elegant Summer Evening” wear.
The vibrant, dynamic America’s Cup logo — the historical graphic ‘V’, a signature code developed by Gaston-Louis Vuitton, framed by colour blocks of red, white, and navy is a recurring motif throughout.
The Louis Vuitton 37th America’s Cup Barcelona official opening ceremony will be held in Barcelona on the 22nd of August 2024. The final Preliminary Regatta and the Louis Vuitton Cup (Challenger Selection Series) will follow, leading up to the Louis Vuitton America’s Cup Match starting on the 12th of October 2024.
