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Louis Vuitton to launch new LV Trainer by Virgil Abloh

By MiNDFOOD

Louis Vuitton to launch new LV Trainer by Virgil Abloh

Sneaker fans have a new shoe to add to their wish list – Louis Vuitton is set to launch the latest version of its iconic LV Trainer in August and September.

Blending creativity and sustainability, the trainer is made from 90 per cent recycled and bio-sourced materials and marks a new chapter in eco-design for the Maison.

The new model, created by the late great Virgil Abloh, is available in three colour variations and is adorned with Louis Vuitton’s signature Sustainable Development logo.

The Green design will launch in August 2022, while Red and Black will be released in September 2022.

Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, the LV Trainer is created using a highly complex process in accordance with the codes of circular creativity.

The sole of the LV Trainer is composed of an unparalleled 94 per cent recycled polyurethane, while still providing superb bounce, cushion and foot support – most notably thanks to the use of recycled cotton inner pads, and an insole made out of fully recycled polyurethane.

Meanwhile, the upper blends recycled polyester with a corn-based plastic material, the laces are made from used plastic, the tongue is created with recycled polyester, and the eyelets contain 91 per cent regenerated polyurethane.

The shoe’s logo by Virgil Abloh has become a symbol of the Maison’s commitment to sustainable development.

The logo also features on the inside of the box, which is made out of recycled and recyclable cardboard and which, thanks to an ingenious handle, turns into a bag – a strategy saving as much as 70 per cent in materials to ensure the lowest environmental impact in terms of transportation and storage.

Going even further, Louis Vuitton made the choice to use plant-based inks and to leave the inside of this packaging in its original kraft.

Finally, a felt shoe bag in TencelTM – renewable fibres from sustainably managed forests – acts as a layer of sustainable protection for the LV Trainer.

 

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