Louis Vuitton repurposes Paris atelier to make hospital gowns

Louis Vuitton has converted its ready-to-wear atelier in Paris into a workshop to produce medical clothing for workers on the frontline battling COVID-19.

The French fashion house announced that hospital gowns will be made and donated to medical staff at six Parisian hospitals.

The hospitals belong to ‘Assistance Publique – Hôpitaux de Paris’, also known as AP-HP, the largest hospital system in Europe.

Thousands of gowns made from AP-HP approved fabrics and patterns will be sewn by volunteers.

“We are proud to be able to help healthcare professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff,” Louis Vuitton Chairman and CEO Michael Burke said.

“I would like to thank the artisans of our atelier who voluntarily participate in this civic act and who have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns.”

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Louis Vuitton announces the production of thousands of hospital gowns to be donated to frontline medical staff within the Parisian hospital network AP-HP. These gowns will be created by volunteers at the Maison’s headquarters for six Parisian hospitals in urgent need of protective gear. Thank you to everyone who is doing their part to fight this global pandemic. #LouisVuitton #APHP #StayAtHome

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It comes after Louis Vuitton announced it had repurposed a number of ateliers across France to make thousands of non-surgical face masks also to be donated to medical workers.

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Louis Vuitton wishes to thank the hundreds of artisans who have volunteered at Louis Vuitton’s ateliers across France. Because of their commitment, hundreds of thousands of non-surgical masks are being produced and donated to healthcare workers on the frontline. #LouisVuitton #StayAtHome

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Gwyneth Paltrow, Victoria Beckham and beauty leaders team up for coronavirus aid

The beauty and wellness industry is the latest community to join together to support those on the frontline of the coronavirus crisis.

Gwyneth Paltrow, Victoria Beckham and Drew Barrymore are just some of the industry giants raising funds.

Together, they announced Beauty United, a “grassroots coalition” which will fundraise and bring awareness to the Frontline Responders Fund. “It started as a small group of beauty + wellness founders on a Zoom call instigated by @moj. It grew rapidly as we joined forces to create @thebeautyunited,” shares Zanna Roberts Rassi, co-founder of Milk Makeup.

In a video shared online, over 40 beauty and wellness leaders pledged their support.

“As we face this global health crisis, with uncertainty, sadness, and fear, we stand in solidarity. As one family,” they shared. “As one community, we pledge to fundraise to support our first-responders, and donate personal care products to frontline healthcare workers. Now is the time to be UNITED.”

Paltrow’s brand goop joins Barrymore’s Flower Beauty, Victoria Beckham Beauty, as well as Lime Crime, Unilever, Revlon and Kylie Jenner’s Kylie Skin.

In our latest issue, Paltrow spoke to MiNDFOOD about the rise of her goop brand, facing public criticism and the importance of resilience and community. Shop MiNDFOOD online. 


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It started as a small group of beauty + wellness founders on a Zoom call instigated by @moj . It grew rapidly as we joined forces to create @thebeautyunited I’m so proud to stand in solidarity with my friends and partners to raise lifesaving funds for our hero’s on the front line. Join us in donating….(Link in bio… ) Please share this video and help spread the word. #TheBeautyunited #frontlinerespondersfund @shanidarden // Shani Darden Skincare @GwynethPaltrow // @Goop @huda & @monakattan // @hudabeauty @iambeadixon // @thehoneypotco @lilligordonfab // @firstaidbeauty @ctilburymakeup // @biancabolouri // @limecrimemakeup @jerrodblandino // @toofaced @justbobbibrown // @EVOLUTION_18 @reaannsilva // @beautyblender @drewbarrymore // @flowerbeauty @eebracey // @unilever @mazdackrassi & @zannarassi @gg_georgie_greville // @milkmakeup @rosiehw // @roseinc @heysharonc // @uomabeauty @drnigmatalib // @cassandragrey // @violetgrey @marianna_hewitt & @laurengores // @summerfridays @drkanodia90210 // @amlabydrkanodia @debraperelmanofficial // @revlon @urbanskinfounder // @urbanskinrx @drbarbarasturm // @greg__gonzalez & @jscloyes // @youthtothepeople @katherinepower // @versed @bagsnob // @ubeauty @awengroff // @arfabrands @greggrenfrew // @beautycounter. #BeautyUnited @hollythaggard // @supergoop @victoriabeckham // @victoriabeckhambeauty @shannonvaughn_ // @pursoma @tcofoley // @follain @jeffreyraider // @harrys @costafrancisco // @costabrazil @drjoshaxe // @ancientnutrition @hotstuffth1 // @hatchbeautybrands @justbeingkurt // @vitalproteins @moj // @beautycon @jhhudis // @esteelaudercompanies @jdemsey // @esteelaudercompanies @cdmnyc // @toofaced @jenccohan @kyliecosmetics @kylieskin @kyliejenner @krisjenner @kimkardashianwest @milk @ms_ari

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