L’Oréal has unveiled some of its latest developments set to change the way beauty lovers engage with the brand’s skincare and hair products.
At the technology conference the French beauty giant shared the tech it has been working on, saying the innovations show dedication to beauty that is more personalised, inclusive and responsible.
There were a number of new breakthroughs across its wide stable of brands that includes the likes of Lancôme, La Roche-Posay, Kiehl’s, Maybelline Garnier and L’Oreal Paris.
‘Bioprinted skin’
One significant revelation was a realistic, human skin-like technology platform for scientific research and product testing. Made possible by the convergence of biology, mechanics and electronics, Skin Technology by L’Oréal more closely mimics the vast diversity of real, human skin, including conditions such as eczema and acne, as well as the ability to tan and heal from injury. It will help further the brand’s drive for better product testing without animal cruelty.
“Having pioneered Beauty Tech for years, we are firm believers that technology can push the boundaries of what’s possible for beauty to improve the lives of people around the world,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology, L’OréalGroupe.
“This week at VivaTech, alongside other breakthrough innovations, we are unveiling Skin Technology by L’Oréal: a new bioprinted skin that more closely mimics real human skin and opens up exciting possibilities for researchers across the cosmetic and health sectors.”
The exciting options for beauty lovers also included a raft of consumer developments coming our way.
Kiehl’s Derma-Reader
Evaluates customers’ skin using clinical imaging technology, measuring over 11 skin attributes both on and below the skin surface and recommends appropriate ingredients and lifestyle tips in addition to a targeted routine to add into the customer’s daily skincare routine.
Lancôme RENERGIE NANO-RESURFACER| 400 BOOSTER
A beauty device that has been specifically developed to boost cosmetic penetration into stratum corneum and amplify product performance. This device is powered by breakthrough patented nanochip technology made of more than 400 ultra-precise nano-tips for clinically tested results at home.
L’Oréal Professionnel My Hair [iD] Hair Reader
L’Oréal Professionnel AirLight Pro
L’Oréal Professionnel AirLight Pro. Photo / L’OréalA hair dryer that is better for the hair and the environment. Already revealed earlier in the year at CES, AirLight Pro combines infrared light with high-speed wind to efficiently dry water on the hair’s surface, helping provide better hair quality and resulting in smooth, shiny hair for each individual.
L’Oréal Paris Beauty Genius
A Gen AI-powered, all-in-one personal beauty assistant that offers its users personalized diagnostics and recommendations, enabling consumers to learn anything about beauty simply and easily.
