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Look, feel and do-good fashion

By Carolyn Enting

Look, feel and do-good fashion
Want to dress ethically? Check out our gallery spotlighting 10 labels doing good things as well as producing great fashion.

These TOMS polka dot classic shoes are made of natural hemp, and for every pair of TOMS shoes you buy, TOMS will provide a pair of new shoes to a child in need.


Sass & Bide latest line of tribal-style limited edition shopper bags, clutches and purses have been created for Sass & Bide by women from the Kikuyu, Masai, Samburu and other East African tribes. It is part of Sass & Bide’s Made With Love Made in Africa campaign that is helping to fight poverty through The Ethical Fashion Initiative. Other designers supporting The Ethical Fashion Initiative empowering East African women include Stella McCartney, Vivienne Westwood and Ilaria Venturini Fendi.


Dunedin designer Jeong-Hee Shin of MU uses zero waste cutting for her designs, and reuses fabrics. This MU dress is made from a vintage kimono.


Melbourne designer Lisa Gorman uses sustainable practices to produce her fashionable clothing line, Gorman. The brightly coloured printed fabrics are mostly made of sustainable fibres, produced using eco friendly practices. Even the swing tags, which are made out of recycled paper and printed with vegetable ink, get the green tick. This Gorman ‘One Direction’ T-shirt is made of 95 per cent organic cotton.


Kowtow is certified by the Fairtrade Labelling Organisation (FLO) which means that farmers are paid a premium for the crop they grow. Kowtow is also certified organic by the Global Organic Textile Standard (GOTS) which means that its cotton is grown without pesticides and only farmed with low impact practices. Dyes are free from heavy metals such an nickle, lead and formaldehyde.


Zambesi makes its garments in New Zealand and uses homespun New Zealand wool and deer leather.


Ecoluxe label We’ar garments are produced in Bali using organic fabrics where possible and natural dyes.

WE'AR _V3A4336 WE'AR padawan hoodi double grey marl 2 WE'AR blitz dress flame check 1

Levi’s Waste<Less jeans collection is an innovative denim line made of post-consumer waste. Levi’s has now created a limited edition EKOCYCLE + Lev’is 501 Waste<Less jean under EKOCYCLE, a social movement founded by musician in partnership with Coca Cola.


Ethical streetwear label Chalky Digits sources ethically produced fabrics and raises awareness of the environment through its designs. Its spring/summer 2013/14 collection is inspired by 1970s hit television show The Good Life and abounds in botanical prints including “weeds for wellbeing” like rosemary, lemon balm and peppermint which help soothe tired muscles. Pick them from the garden, wrap them in a clean cotton rag and throw into the bathtub to soothe you while you soak.


Hills Hats & Havana Coffee Works in Wellington have collaborated to create a line of hand crafted hats using recycled coffee sacks.




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