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Lady Gaga to front new Tiffany & Co. campaign

Musical icon and fashionista Lady Gaga is the new face of legendary luxury jewellery brand Tiffany & Co.’s new Legendary Style campaign.  The campaign for the new fashion jewellery collection, Tiffany HardWear, will debut in a 60-second film which will air during the Super Bowl this weekend. Gaga is set to perform at the Super Bowl’s high anticipated half time show.

 

“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times,” said Lady Gaga. “To me, Tiffany represents timeless American jewellery.”Inspired by a unisex bracelet from 1971 in the Tiffany Archives, Tiffany HardWear builds on this design to include earrings, rings, necklaces and pendants.

The campaign was directed by Tiffany’s in-house team in partnership with Grace Coddington, and shot by David Sims. . The Tiffany HardWear Collection will be available  in-store worldwide on April 28.

Clare Waight Keller to leave Chloé

British designer Clare Waight Keller will depart French fashion house Chloé. The womenswear collection that will take the runway in Paris on 2 March will be her last, ending her six-year tenure at the helm of the of the house.

“Clare has been a remarkable partner at Chloé over the past six years,” Geoffroy de la Bourdonnaye, Chloé’s president, told Business of Fashion. “She helped rejuvenate the legacy of Gaby Aghion, the first ever Chloé girl, by infusing a cool and easy breeze into the Chloé wardrobe, effortlessly mixing graceful and feminine ‘flou’ with a free-wheeling and boyish take on tailoring.”

models chloe

Models backstage at Chloé’s Spring/Summer 2017 show

While fashion insiders have been speculating on the departure for weeks, Chloé is yet to name Waight Keller’s successor. Natacha Ramsay-Levi, right hander to Louis Vuitton’s Nicolas Ghesquière, is rumoured to be a front runner for the creative director role.

 

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