Musical icon and fashionista Lady Gaga is the new face of legendary luxury jewellery brand Tiffany & Co.’s new Legendary Style campaign. The campaign for the new fashion jewellery collection, Tiffany HardWear, will debut in a 60-second film which will air during the Super Bowl this weekend. Gaga is set to perform at the Super Bowl’s high anticipated half time show.
“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times,” said Lady Gaga. “To me, Tiffany represents timeless American jewellery.”Inspired by a unisex bracelet from 1971 in the Tiffany Archives, Tiffany HardWear builds on this design to include earrings, rings, necklaces and pendants.
The campaign was directed by Tiffany’s in-house team in partnership with Grace Coddington, and shot by David Sims. . The Tiffany HardWear Collection will be available in-store worldwide on April 28.