Lady Gaga has never been one to opt for a demure beauty look – her dramatic Met Gala look turned heads earlier this year. And finally, after years of rumours, speculation and anticipation, Oscar-winning songwriter Lady Gaga has announced she is launching her own cosmetics brand.
In just four days, Lady Gaga’s beauty line, Haus Laboratories, will be available for preorder exclusively with Amazon across nine countries.
In an interview with Business of Fashion Lady Gaga explained that the brand will draw inspiration from her days spent in lower Manhattan as an aspiring singer applying drugstore make-up. From September Gaga’s brand will sell kits that combine lip gloss, lip liner and all-over colour. “Colour is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” the singer told Business of Fashion.
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While celebrity beauty lines are nothing new – Gaga will join the likes of Rihanna, Kylie Jenner and Drew Barrymore – Gaga is the first major cosmetics line to launch exclusively with Amazon. “There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do … they’ll be like, ‘Can you just change half of the equation?’” Lady Gaga told Business of Fashion. “The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.’”
Gaga has assembled a beauty ream team to bring Haus to life including longtime makeup artist Sarah Tanno, who was formally Marc Jacobs Beauty’s global artistry ambassador. Tanno will be the brand’s the Haus Labs’ global artistry director. The team is made up of 14 others so far, including alums of Milk Makeup and Benefit Cosmetics
