With the ocean at its heart, La Mer commits to marine conservation.
Given we inhabit islands surrounded by thousands of kilometres of coastlines, most of us have grown up with a close relationship to the sea. We turn to it continually for exercise, enjoyment and sustenance – not to mention in admiration of its stunning scenery! A vital link for all of us, it’s a life source that impacts the weather, climate and even our economy, so protecting it has always been part of our DNA.
Similarly, luxury skincare brand La Mer has always recognised the fundamental role of the sea to our existence and as the genesis of its transformative skincare: La Mer literally means ‘The Sea’ in French.
As such, it has long been a champion of celebrating and safeguarding its beauty and bounty now, and for generations to come.
You might be more familiar with the results its iconic moisturisers, including Crème de la Mer, deliver to skin – hello, plump, glowy complexion! But did you know that its hero status began with a special ingredient sourced from beneath the shimmering depths?
It’s part of the reason La Mer is again marking World Oceans Day on the 8th of June, reaffirming its commitment to ocean conservation through its La Mer Blue Heart Oceans Fund and celebrating the arrival of an annual limited edition product that raises awareness for the significant initiative.
This action – along with the small steps each of us can make to further benefit the health of our oceans – is becoming ever more critical in the face of increasing pollution and the impacts of climate change.
Commitment to conservation
La Mer has long contributed to conservation efforts, having donated US$5.7 million over 15 years and helped support the protection of 16 million miles of unique marine habitats across the globe.
In 2017 it formalised this commitment with the establishment of the La Mer Blue Heart Oceans Fund which has since backed projects in The Azores, Grenada, and the East China sea and the planting of 30,000 mangroves in the Caribbean.
The fund also works with ambassadors including environmentalist, explorer, and filmmaker, Philippe Cousteau, marine biologist and policy expert Dr Ayana Johnson and wildlife photojournalist Thomas Peschak to help spread the word about current challenges and investigate ideas that will have a positive impact.
Every level of the company is involved, with La Mer employees participating in regular beach clean ups as part of its commitment.
This year the focus of the Blue Heart Ocean Fund is to support organisations that educate and empower young people to become a force for change in their local communities.
Skincare sourced from the sea
From day one, La Mer has considered the sea its muse.
The brand was established when aerospace physicist Dr. Max Huber discovered the healing properties of sea kelp, or more specifically, a uniquely fermented concoction of the prolific kelp that is abundant in the waters near where he lived in San Diego.
Huber had sustained a chemical burn in a lab experiment and spent a number of years combining the kelp with other natural ingredients fermented into a concentrated formula. Reportedly trying around 6000 versions, he finally landed on one that significantly improved the look of his skin. What’s more, he used his science and physics background to deduce that exposing the formula to light and sound energy improved its results.
Referred to as ‘Miracle Broth’, La Mer has remained faithful to that formula in the decades since, the broth now created using kelp sourced off the coast of Vancouver that is hand-harvested (above) to protect its sustainability.
Each time a new broth is made, a small amount from the previous batch is used, creating a continuous link to the original and infusing each and every product in the brand’s skin-nourishing line up.
Blue Heart Crème de la Mer
Each June, the iconic Crème de la Mer gets a limited edition makeover to acknowledge the precious beauty of our oceans and what we stand to lose, should they be further impacted.
This year’s Blue Heart Crème de la Mer Moisturizing Cream features delicate and bright pointillist coral illustrations adorning a deep blue tub, a vivid departure from the moisturiser’s usual minimalist white packaging.
The rich, velvety face cream is a great addition to skincare routines at this time of year, when the cold can tax the protective barrier of our skin and a richer moisturiser can replenish essential hydration.
The limited edition is available to purchase now, while stocks last.