LA becomes home to the world’s first Cupcake ATM vending machine

By Efrosini Costa

The Cupcake ATM outside Sprinkles Cupcakes
The Cupcake ATM outside Sprinkles Cupcakes
LA's sugar addicts are getting their fix of butter-cream frosted treats thanks to a world first cupcake vending machine.

Only in LA could one find a machine that caters to a sugar craving at any time fot the day or night.

Sprinkles Cupcakes, an LA-based company that has been delighting locals with it’s delicious sugar coated creations for some time now, has developed a vending machine to dispense freshly-baked cupcakes.

A successful first-day saw the company sell over 1000 butter-cream frosted cupcakes to passers-by – the high demand reportedly lead to the machine crashing later that day.

The ATM is continuously restocked throughout the day and night with a choice of eight cupcake flavours at any one time.

Nicole Schwartz, head of marketing at Sprinkles, says that the machines can hold up to 600 cupcakes- with any cake dispensed having been freshly baked only a couple of hours earlier.

‘The machine is attached to our bakery, which is essentially a 24-hour operation. By the time our closers leave at night, it’s 11pm and our bakers arrive in the wee hours of the morning (2 or 3am!),” Schwartz told reporters.

‘We’ll constantly be restocking the automat with freshly baked cupcakes so the cupcake you receive will only have been baked a couple hours earlier,” she added.

But the treats won’t be restricted just to the company’s human patrons. While pets are not allowed in the store, due to strict health regulations, the machine will dispense treats for them:

“So you don’t have to tie up Fido while you head inside,” Schwartz explains.

Sprinkles is as famous in the US  for its A-list fans as it is its buttercream-frosted treats. Heidi Klum, Blake Lively and the Kardashian girls are frequently spotted at the LA store.

Soon the machine will extend it’s services to another continent with the expected launch onto London streets later this year. Cupcakes, which come in all manner of flavours from cinnamon sugar to chocolate coconut, sell for $3.50 each or $39 per dozen in the States, and prices are likely to be similar when the cakes launch in the UK.


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