The lush, so-natural-they’re-practically-edible lipsticks created by Kiwi Karen Murrell have long been favourites at MiNDFOOD, but now theyâve been given a celebrity endorsement from a high-profile fan of clean beauty.
Kourtney Kardashian has regularly promoted the worldâs most popular natural beauty brands via her lifestyle website Poosh, and despite a busy, jet-set existence, viewers of the hugely popular reality show Keeping up with the Kardashians have often heard her speak about her commitment to living an all-natural lifestyle.
So it was an appearance in the stories of her Instagram, with a following of 103 million, that has given the popular NZ lipstick brand a serious boost.
Kardashian shared an image announcing she was â playing with clean beautyâ and tagged three popular shades from Murrellâs brand.
Readers of MiNDFOOD will likely already be familiar with smooth, creamy texture and beautiful colour payoff of Murrellâs lipsticks, particularly given New Zealand readers can get one free with the December issue when they purchase from selected retailers now.
The popular lipsticks are made with minimal ingredients including avocado, evening primrose oils, candelilla, carnauba wax, cinnamon and sweet orange.
“We sent her a number of shades from our collection to trial,” says Murrell, of the delivery earlier in the year. “It was very exciting to see the social media tag alert pop up on our phones from Kourtney, it’s so encouraging to see New Zealand health, wellness and beauty brands gaining traction from such high profile publicity such as this in recent times”.
Kardashian, a mother of three, tagged three shades of Murrellâs lipstick in the image, which appeared to include bold red âRymba Rhythmâ, soft pink âBlushing Roseâ and nude âCordovan Naturalâ.
Kardashian tends to favour wearing nude lip shades and Murrellâs team had noted they thought she may have been rocking their best selling âCordovan Naturalâ nude lipstick shade on her lips in recent months.
“Cordovan Natural is one of our top selling nudes,â says Murrell.
âIt features a base of toasted cinnamon combined with a warm peach highlight and suits all skin tones, it’s a best seller in summer as it pairs beautifully with sunkissed skin”.