Jennifer Aniston is no stranger to influencing a beauty trend – the ‘Rachel’ cut anyone? – and it appears she’s banking on continuing.
The 52-year-old actress looks to be joining the never-ending wave of celebrities (most recently including Rosie Huntington-Whiteley and Ariana Grande) launching beauty brands, although at this time details on Aniston’s new venture are scarce.
The Friends star teased the new arrival with two images on her Instagram account, tagging another account called LolaVie, believed to be the name of the new brand, with the caption ‘Something’s coming.’
There are few clues on the new account: a stack of books with a vase holding a bamboo shoot, a white bottle with LolaVie branding and a repost of Aniston’s original post with what looks to be her own head of luscious blonde locks from behind.
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However a few further clues have emerged thanks to the revelation that according to documents obtained by Page Six Style, an application was filed to trademark the name LolaVie in the areas of face and body lotion, shower gel, candles and hair care, back in July 2019.
Also back in 2010, the actor launched a fragrance under the same name, but never explaining the meaning behind the it, but hinting that it had “special significance,” to the LA Times. The fragrance was eventually changed to the actress’s name, apparently because of similarities to another brand.
The LolaVie Instagram account has already amassed over 14,000 followers so we’re picking the line – whatever it is – will be a hit.
Lolavie.com displays a countdown that ends on Wednesday September 8, so it seems all will be revealed soon.