It Was Never a Dress campaign encourages women in all areas


It Was Never a Dress campaign encourages women in all areas
#Itwasneveradress is all about challenging stereotypes about women

Author, programmer and activist Tania Katan is challenging gender perceptions in an incredibly cute and fun way. With bathroom signs. Yes, really.

Instead of the dress symbol that we’ve come to associate with the ladies loo, Katan has instead illustrated the sign with a superhero cape with the quote, “it was never a dress.” Katan is also encouraging others to join in with stories, illustrations and artwork that re-images stereotypes about women.

Doing so, she hopes, will “shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day.”

For Katan, the Curator of Code at software developer Axosoft, the #ItWasNeverADress campaign is geared toward encouraging more women to enter the tech industry, and other industries not typically associated with women working in them.

She’s not the only one, model and entrepreneur Karlie Kloss recently launched a scholarship that teaches high school girls how to code.



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