How to Find Your Dream Fragrance

Hunting for a new signature scent – or perfume to add to your fragrance wardrobe – isn’t always easy. Which is why we’ve enlisted the help of an expert to help you find your dream fragrance.

It’s hard to deny that our love of fragrance has flourished in recent years. “People feel more confident to be individual and unique in their fragrance wearing,” says Benny Castles, WORLD designer and in-house fragrance expert. While the chance of getting your hands on a niche or boutique fragrance used to involve a trip across the Tasman or even further afar, Castles says those days are gone.

It’s now much easier for fragrance lovers to indulge in sought-after scents. “We have a large scope of choice and the ability to really take the idea of finding and wearing a scent that suits you and the occasion seriously,” he says. With more fragrances at our fingertips, we’re also rethinking the way we wear scent. “Rather than own one scent for eternity, we’re now thinking about scents for the day, the weekend, the evening and even special occasions.”

Although the fact we have more fragrance choice than ever is undeniable, the sheer number of mesmerising scents available hasn’t made finding the perfect one easier. We all want a one-of-a-kind fragrance that mirrors our own uniqueness more than ever before. “Not only do we have our own set of subjective tastes and interests when it comes to scent but we’ll all have our own associated memories,” explains Castles.

He says we need to be mindful of the fact that fragrances do have the remarkable power to elicit memories and even change our mood. It’s also important to remember that fragrance smells different from one person to the next. Everything from what you eat, to how much you perspire and your body temperature can alter how a fragrance smells. “When purchasing luxury and especially niche fragrances, you need to be aware that the natural fragrance oils will combine with your skin and the fragrance will become your own,” Castles explains. “This means that fragrances sometimes choose you as much as you choose them.” That’s why giving yourself a bit of time to actually try a fragrance on your skin is so crucial. “Give yourself a few minutes to see how the scent dries and reacts to your skin.”

Find Your Dream Fragrance

1. Amouage Love Tuberose (100ml EDP, $515). 2. Lubin Princesses de Malabar (100ml EDP, $399). 3. Annicke 3 By Eight & Bob (100ml EDP, $299). 4. Penhaligon’s Portraits Changing Constance (75ml EDP, $449). All from WORLD. Find your dream fragrance right here


Get a Helping Hand to Find Your Dream Fragrance

A passionate fragrance expert’s advice never goes amiss when hunting for the fragrance of your dreams – or a new scent or two to add to your fragrance wardrobe, which is part of the reason WORLD regularly hosts fragrance masterclasses in-store. Castles explains that WORLD was inspired by the enlightenment and education many of the company’s brand partners, fragrances creators and suppliers have shared with WORLD over the years.

“Our goal is to pass this learning onto our clients to give them the best possible position from which to buy a fragrance and enjoy it,” he says. “This has also allowed us to work with travelling perfumers, experts and educators, giving our clients access in a fun, relaxed setting the experience of working with these incredible people.” As much as we love and enjoy fragrances, Castles says it’s a topic we don’t often discuss.

“A masterclass offers guests a chance to interact, question and discuss fragrance, which is seldom done in our society. The classes are our way to build a little society of passionate, interested people who relish the opportunity to delve into one of their passions.” Castles says the thought of shopping and spending is pushed to the side to focus on education and discussion. “The freedom to try, be opinionated and ask for others’ points of view is what brings the classes to life! “In the end, you can take away learnings and new ideas about scent or you can take away a new scent – completely up to you. Our goal is to educate and help clients enjoy the olfactive experience.” 

Now that you know how to find your dream fragrance, click here to find out how you should wear it

How to Wear Fragrance

Ever wondered if one spritz is enough or is five too many? We find out how to wear fragrance from a perfume expert.

There’s something quite magical about the power fragrance has to transport us to another time and place. Just one sniff of a fragrance you’ve been wearing year after year can take us back in time to when we very first smelt it. Zingy notes of crisp lemon and mandarin can make a dark and gloomy day feel all the bit more like summer. “From birth we store every smell in the olfactory bulbs sensory receptors area of the brain, like a computer, the smells are stored for life and are reawakened when we experience them again, sometimes surprisingly, many years later,” explains fragrance expert, Mary Hayward, training and education manager for Coty Luxury Australia and New Zealand. “Our sense of smell is 10,000 times more sensitive than any other of our senses and recognition of smell is immediate,” she says. Because fragrance has the ability to transform and uplift our mood, says we really should embrace it. Here are Hayward’s top tips on how to wear fragrance. 

Don’t Savour it – Wear it Often

“Some people believe fragrance is a luxury product that should only be worn on special occasions,” Hayward says. If you’ve ever invested in a very special bottle of perfume, it’s likely you’ve used it sparingly. But rather than savour our scents, Hayward says we should be using them on a daily basis. “Fragrance is something that should be enjoyed every single day of the week,” she says. “It’s an amazing sensorial experience and it’s a feel-good product. A little bit of scent can be very uplifting.”

With some of the most coveted names in fashion – Gucci, Givenchy and Chloe to name just a few – having ventured into the fragrance world, a fragrance collection has become an entry into affordable luxury. “But you need to use it,” Hayward reminds us. “Don’t buy it and squirrel it away.” After all, as Hayward explains, just like skincare and make-up, fragrance comes with an expiry date too. Most fragrances, when cared for properly tend to have a lifespan of two to three years.

Look After it and it Will Last Longer

“Although we are often attracted to a fragrance because of the flacon (bottle) that it is presented in and love to show these off as part of our bedroom or bathroom décor, in actual fact fragrances are best kept safely inside the carton they are housed in when we purchase,” Hayward says. Hayward says the worst thing you can do when it comes to how you store your fragrance is expose them to heat or light. Keep them out of the bathroom if you can, she says. “The best place to store your fragrance is in a cupboard or drawer, away from direct light and heat.” Another surprisingly yet effective storage tip that Hayward recommends involves popping your favourite fragrances in the fridge. “For those of us that enjoy a wardrobe of fragrances and have favourites that we wear summer and different ones for winter, we can actually store these from season to season in the vegetable crisper of our fridge, very safely,” she explains.

Invest in a Wardrobe of Scents

While some of us might have that one signature scent that we wear every day of the year, having a wardrobe of fragrance has become much more common. “One fragrance is nice, a wardrobe of fragrances is fun and exciting and a way of expressing your personality from day work wear to evenings and weekend casual wear – each can have their own identity,” explains Hayward. Hayward suggests investing in two for four fragrances that you really love.

Don’t be Afraid to Try Something Different

As for how you decide on what fragrances those should be, Hayward says there’s been a big shift away from fragrances that cater to a certain person or age group. “The fragrance itself defines who the consumer is,” she explains. “Perfumers are cleverly designing scent that’s more about the interest in a story or the brand, it’s not about age,” she says. Although we might assume certain scents are “old-fashioned” or for younger fragrance fanatics, there really are no rules says Hayward.

“Buying a fragrance because it is a popular or well-known brand name is normal, but be sure the fragrance suits you and your personal chemistry, no matter how beautiful the brand, it still needs to be beautiful on you too,” she says. And don’t be afraid to experiment. “Be adventurous, sometimes we go back to the same scent or brand, look outside your traditional and past choices and find your new signature scent.”

Always Try Before You Buy

Before you even worry about how to wear fragrance,  Fragrance reacts differently on the skin than it does on a paper blotter, so it’s very important to spritz it directly on your skin to experience the true scent. “Buying from a card only, can sometimes disappoint when we get it home and then apply to our skin, where our own chemistry will kick in,” says Hayward.

It might be tempting to buy it straight away, but fragrance develops over time and the initial experience of a scent when spritzed is its top notes. Overtime, the fragrance’s middle and base notes will become apparent as the scent evolves over time. “Choose the fragrance that you have sampled, had applied to your skin and allowed to settle and develop with your own body chemistry, before making your decision,” Hayward recommends.

Less is Often More

Once you have decided on your new favourite scent, Hayward says it should be worn as an aura. “Subtle, discreet and pleasing,” she explains. “We should not be able to smell the wearer before we see them and an arm-distance away is the general rule from where I can smell the fragrance you are wearing.” Hayward says it’s important to consider the situation you’re wearing your scent in and then apply accordingly. “Over applying your fragrance, particularly if you are going to be working or socialising closely with a group of people can be overpowering and even offensive to those around you,” she says. “Consider the style and strength of the fragrance you apply that day or occasion.”

Apply it as Soon as You Get Out of The Shower

While most of us grab the bottle and spritz as we head out the door on any given morning, Hayward says the best way to ensure the longevity of scent is to apply it once we hop out of the shower. “For longevity, our fragrance is best applied before we get dressed and misted across the front and back of our bodies, even across the back of the hair,” she explains. “This allows the fragrance to be captured in the pores of our skin, particularly if we apply after a warm shower or bath when our pores are open, and as we cool down and warm up during the day, the fragrance is gently released from our skin until we remove when we take a shower or bathe again.”

Layering scent can also increase the longevity of fragrance. “Shower gels areas the first step, followed up with a body lotion that will not only gently scent and moisturizes our skin, but both add a layer of oil to the skin surface that will then allow the fragrance applied to hold onto the skin for longer and throughout the day.“

Now that you know how to wear fragrance, discover our some of our favourite scents that remind us of warm summer days in the gallery below. Click here for more tips on how to find the fragrance of your dreams.