How to choose a signature scent for your home


How to choose a signature scent for your home

You will have heard of wearing a signature scent,  but have you ever considered designating one for your home? 

Using home fragrance is a way to extend interior decor to the senses and incite a positive memory people connect with your personal spaces.  Home is where special memories are formed, and in turn smells have the ability to trigger strong recollections.

It’s also a beautiful way to reinforce the vibe and intention of each area of your home with a unique scent story. By associating a scent with each room in your house, you’re creating a more memorable experience for the people who visit them, including yourself!

Fragrance brand Jo Malone London is well known for its evocative colognes, but did you know its best-selling scents like Lime Basil & Mandarin and Wood Sage & Sea Salt are available in a number of options to scent interior spaces too?

The range includes candles, diffusers, room sprays and linen sprays, each offering a scent that lingers just enough without being overwhelming.

A scene-setting gift

The Lime Basil & Mandarin range of home, cologne and body products. 

While perfume can be tricky to choose for another person, selecting a home fragrance is the perfect gift, particularly for the house-proud aesthete.

Gifting an elegant candle or chic diffuser is an easy option for a wide range of occasions and personality types. From marking a birthday to acknowledging a host, or a simple thank you, there’s nothing more appropriate than a home scent, perfectly housed in one of Jo Malone London’s unmistakable cream and black ribbon gift-wrapped boxes.

If there’s a special mother in your life, the enduring home scents are a no-brainer gift for Mother’s Day that will make you look like you’ve actually put in quite a lot of effort in indeed!

The options are exciting, but where to start? It’s well worth taking the advice of Jo Malone London scent ‘stylists’ at your nearest Jo Malone London boutique. They offer world of knowledge about each fragrance’s profile and how to make the most of each of the items in the cologne, bath & body and home ranges.

What’s more, taking a leaf from the brand’s penchant for scent-pairing, there’s potential for giving the gift of something really unique by selecting two types of products from the home range to use together at the same time.

Learn how to scent your home 

The Wood Sage & Sea Salt range of home, cologne and body products. 

If you are short on time staff are quick with fitting suggestions, but making the most of one of the free personalised consultation services at the boutique’s central table is where you’ll really delight in what’s possible. There are a number of consultation services on offer but if you’re looking for interior guidance, the ‘Scent your home’ approach will take you though a number of selections that best suit the environment you’re looking to enhance.

Its where you’ll learn the bright and welcoming Lime, Basil & Mandarin is perfect for an entryway,  Peony & Blush Suede creates a perfect lavish, yet serene ambiance in a bathroom or dressing room and rich and cosy notes  such as Myrrh & Tonka are ideal in a lounge.

Britomart Store Manager Maz Nathasingh extends these ideas with options from the new Townhouse ceramic candle collection, (only at Jo Malone London Britomart Boutique and Ballantynes Christchurch), inspired by different rooms in an iconic London residence. 

“‘Glowing Embers’ smells like a burning log fire so it’s good in the living room,” says Nathasingh. “If you want a more opulent scent, perhaps for a party, you could try it mixed with Pomegranate Noir in either a diffuser, a room scent or another candle burning side-by-side.”

Jo Malone London’s new Townhouse collection of candles that includes (L-R) Lilac Lavender & Lovage, Wild Berry & Bramble, Glowing Embers, Fresh Fig & Cassis, Pastel Macaroons and Green Tomato Vine. (Only at Jo Malone London Britomart Boutique and Ballantynes Christchurch) 

For the kitchen, Nathasingh recommends fragrances with fresh notes that will combine well with cooking aromas.

“’Green Tomato Vine’ is best in the kitchen. If you have other fragrances while you’re cooking, it can clash, but this will complement the herbs in the kitchen and other scents,” she explains. “Or  ‘Pastel Macaroons’ reminds you of beautiful baking.” 

In the bedroom, Nathasingh suggests something calming to soothe you to sleep. “’Lilac Lavender & Lovage’ is perfect,” she says.

You can combine home scents by having two candles, or having a diffuser and then adding the scent of a candle. 

“It just depends how you want to switch up the mood,” advises Nathasingh. “If you have a diffuser and candle combination, the diffuser will be the general scent of your room, but if you want to switch it up for a specific mood, that’s when you’d light the scented candle.” 

The diffusers emit scent for around 4-5 months, while a home candle has an expected burn time of around 45 hours.  


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