What makes a face cloth worth $65 or a towel worth $159? That depends on how often you do the laundry.
According to the founders of new sustainable linen brand ResorÃ¨, we just don’t change up our towels and face cloths enough. Given we reuse them so regularly, they can harbour bacteria that have the potential to affect the health and condition of our skin and can lead to blemishes and other irritations.Â
The Melbourne-based brandâ€™s co-founders set out to create luxurious towels and face cloths with a high-performing textile that has antibacterial properties, meaning they are softer and kinder to skin and you don’t need to wash them as often.
The incredibly soft and fluffy products, now available here at Mecca, are carefully woven from sustainable bamboo, cotton and lyocell weave and treated with a long-lasting Silverbac antimicrobial treatment thatâ€™s said to stop the spread and incubation of 99.9% of bacteria.Â
Supermodel Rosie Huntington-Whiteley is already a fan, having signed on as brand ambassador for Resoreâ€™s launch campaign.Â
We spoke with ResorÃ¨ co-founder Nathan Jackson about what makes his linen brand so unique.
What was your initial motivation to create Resore?
We were looking at home textiles as a whole and realised the market was saturated with the same products. It led us to sit down and think about what we could create with meaning and purpose. This led us to the bathroom and focusing on the bath and face towel. The more we considered these, the more we realised they come in contact with your skin almost more than any other beauty item in your cabinet.
The research also showed people are not washing their towels enough, creating breeding grounds for bad bacteria that cause major skin concerns. After discovering this, we set out to create a cleaner towel that can protect your skin.Â
What do people often overlook about which face cloth they use?
The three main areas our research found were people not realising they are more often than not reapplying bacteria to their skin which can be very harmful, people using fibres on their face that are coarse and prone to cause inflammation and irritation while not being effective in removing dry skin, oil and sebum, and finally there are still a lot of people who do not wash their face with water and a face towel as much as they need to, to ensure cleaner, healthier skin.Â Â
What was the process of working with your innovative textiles?
We started by identifying the key drivers and problems that are occurring within the bathroom today. We then sourced the most technically advanced silver-based product on the market to combat this, Silverbac.Â
We then looked at ways we can make the towel more beneficial for people with sensitive skin and how it can be more effective at removing oil, sebum and dead skin from your body, which led us to Lyocell and Rayon from Bamboo.Â
We wanted the towel to get better and softer over time while still being active so grounded it in one of the most premium long staple yards in the world, Aegean Turkish cotton.Â
Working with leading fibre houses we were also able to ensure the towel was based around sustainability and safe fibres achieving a OEKO-TEXÂ® Standard 100 certification.Â
You even say the face cloths are â€˜anti-agingâ€™. How is that possible?
Our towels aim to minimise skin irritations and issues over time by reducing bacteria, removing oil and sebum, and nourishing and rejuvenating through their handle. All these elements if not cared for can leave long term skin effects creating both lines, wrinkles and overall scaring.Â
How long do the special properties last?
An area we worked really hard on was sourcing sustainable materials that last. The fibres that are inherent within the towel meaning that they last the lifetime of the product and will not wash out
How did Rosie Huntington-Whitely become involved?
Evah thought Rosie was the perfect fit for our initial campaign and also leading the charge in educating and connecting with our customers. We reached out to Rosie with our concept and were so excited to hear she was interested to hear more, after phone calls and meeting in person we were sure she was. Evah, Rosie and the creative team then worked from there to create the launch campaign.Â