H&M’s Sustainability Report Is Here

H&M has just released its 2017 Sustainability Report, and the result is impressive to say the least. It’s clear the company is on track to uphold its goal of leading the change towards a circular, renewable fashion industry, with statistics showing that recycled or other sustainably-sourced materials made up 35% of the company’s total material use in the past year.

“Every year we take new steps towards our bold goal to only use recycled or other sustainably sourced materials by 2030″, says Mattias Bodin, Sustainability Business Expert, Materials & Innovation at H&M group. “This significantly reduces the use of natural resources and the negative impact our business has on the climate. It’s important to use already existing sustainable materials but also test completely new fabrics. When it comes to recycled materials, they are truly a win-win since they stop waste material going to landfill and at the same time reduce the use of virgin raw material”, he adds.

Here are a few more facts sure to impress:

  • 59% (43%) of the cotton H&M used came from sustainable sources.
  • H&M used recycled polyester equivalent to 100 million PET bottles.
  • H&M collected almost 18,000 tonnes of textiles through its garment collecting initiative. That is the equivalent of 89 million T-shirts.
  • 96% of H&M’s electricity came from renewable sources.
  • H&M launched its first garments made from recycled shore-line waste; Bionic® within the annual H&M Conscious Exclusive Collection. View the collection here.

Read about MiNDFOOD STYLE editor Nicole Saunder’s recent trip to Sweden to meet H&M’s head of sustainability in the new issue of STYLE, on sale now!

H&M’s Hollywood Launch of 2018 Conscious Exclusive

The likes of Paris Jackson, Kate Bosworth, Amanda Seyfried and H&M Conscious Exclusive campaign star Christy Turlington celebrated the 2018 capsule collection in Hollywood.

“It was amazing to see so many of the Conscious Exclusive pieces on such inspiring people tonight. We’re very proud that the collection continues to be such a trailblazer –
the floral jacquard pieces and lace dresses made from ECONYL®, for example, really highlight the beautiful craft and powerful femininity of Conscious Exclusive and clearly
show how sustainability and fashion are truly compatible,” said Ann-Sofie Johansson, H&M creative advisor who hosted the event.

Take a look at the event below and pick up the new issue of MiNDFOOD STYLE, on sale now, to read our exclusive feature on the new Conscious Exclusive collection.