H&M has announced iconic Italian fashion house MOSCHINO as its next guest designer. Creative director of MOSCHINO, Jeremy Scott, and model Gigi Hadid revealed the collaboration through an Instagram live call projected on digital screens during the MOSCHINO annual party in Coachella, Palm Springs.
The MOSCHINO [tv] H&M collection will include clothing and accessories for women and men that encapsulate the playfulness and vitality MOSCHINO is known for. Scott and Gigi both wore items from the new range during the announcement. “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,” Scott says.
Ann-Sofie Johansson, Creative Advisor at H&M, says they are thrilled to collaborate with the brand. “MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.”
The MOSCHINO [tv] H&M collection will be available in selected H&M stores worldwide from November 8, 2018.