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H&M Announces MOSCHINO as 2018 Guest Designer

H&M has announced iconic Italian fashion house MOSCHINO as its next guest designer. Creative director of MOSCHINO, Jeremy Scott, and model Gigi Hadid revealed the collaboration through an Instagram live call projected on digital screens during the MOSCHINO annual party in Coachella, Palm Springs.

The MOSCHINO [tv] H&M collection will include clothing and accessories for women and men that encapsulate the playfulness and vitality MOSCHINO is known for. Scott and Gigi both wore items from the new range during the announcement. “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,” Scott says.

Ann-Sofie Johansson, Creative Advisor at H&M, says they are thrilled to collaborate with the brand. “MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.”

The MOSCHINO [tv] H&M collection will be available in selected H&M stores worldwide from November 8, 2018.

 

 

H&M’s Sustainability Report Is Here

H&M has just released its 2017 Sustainability Report, and the result is impressive to say the least. It’s clear the company is on track to uphold its goal of leading the change towards a circular, renewable fashion industry, with statistics showing that recycled or other sustainably-sourced materials made up 35% of the company’s total material use in the past year.

“Every year we take new steps towards our bold goal to only use recycled or other sustainably sourced materials by 2030″, says Mattias Bodin, Sustainability Business Expert, Materials & Innovation at H&M group. “This significantly reduces the use of natural resources and the negative impact our business has on the climate. It’s important to use already existing sustainable materials but also test completely new fabrics. When it comes to recycled materials, they are truly a win-win since they stop waste material going to landfill and at the same time reduce the use of virgin raw material”, he adds.

Here are a few more facts sure to impress:

  • 59% (43%) of the cotton H&M used came from sustainable sources.
  • H&M used recycled polyester equivalent to 100 million PET bottles.
  • H&M collected almost 18,000 tonnes of textiles through its garment collecting initiative. That is the equivalent of 89 million T-shirts.
  • 96% of H&M’s electricity came from renewable sources.
  • H&M launched its first garments made from recycled shore-line waste; Bionic® within the annual H&M Conscious Exclusive Collection. View the collection here.

Read about MiNDFOOD STYLE editor Nicole Saunder’s recent trip to Sweden to meet H&M’s head of sustainability in the new issue of STYLE, on sale now!

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